The transfer of higher education to a distance format as a new trend has increased the relevance of research on the problems of assessing the quality of higher education services and its sustainable development in the post-pandemic period. The article proposes a methodological approach that includes the authors’ modified Higher Education PERFormance (HEdPERF) model and importance–performance analysis. Testing of the methodology for the Russian university showed its advantages that is a comprehensive assessment of the higher education service quality. The transition to a mixed model of higher education caused the need to improve the methodology. The authors proposed to include in the questionnaire the characteristics of the quality of distance learning: correspondence of goals and content of online technology, the level of online interaction of students, conformity assessment procedures and the stated competence, clarity of assessment criteria students the opportunity to track the progress in the development of the online course, quality learning materials, quality of technical support the online technology, ease of use etc.
Research background: Many countries of the world announced increasing the use of drones for civil and military purposes. An important feature of the drone market is that it is an “ecosystem”“, which includes software developers, integrators, component manufacturers, etc. By 2025, the capacity of the global unmanned aerial vehicle market will grow by 3 times. Purpose of the article: The aim of the study is to identify current trends in the development of the global market of unmanned aerial vehicles for commercial use. Methods: A significant part of the necessary statistical data is closed for public access, due to the fact that most of the UAVs produced are part of the military-industrial complex or “dual-use” goods. Only 23.6% of all UAVs produced can be classified as civilian or commercial products. Market development trends using economic statistic methods were determined based on the data of the reports “The Unmanned Aerial Vehicles in International Trade and their Regulation”, Drone Industry Insights, the analytical agency Mordor Intelligence, “Global Drone Regulations Database”. Findings & Value added: The USA, China and France are the leaders in the production of commercial and consumer drones. The rating of drone manufacturers is led by: DJI (China), SenseFly / Parrot SA (France), Yuneec (China), 3D Robotics (USA). The largest purchases are made by the USA, China, Russia, Great Britain, Australia, France, Saudi Arabia, India and South Korea. Significant growth in the use of drones is expected in medicine, logistics and delivery.
Companies' sustainable development requires the use of digital marketing communications as the most effective means of interaction with the consumer. The article presents the method of selecting digital marketing communications based on the Rossiter-Percy matrix method. The study analyses the features of different approaches to the development of a communication strategy, sets out the main principles and stages of the development of the company's communication strategy. The proposed methodology allows connecting the motivation and involvement of consumers in the purchase process with the choice of a set of marketing communications. The results of the authors' study recommend the use contextual advertising, search optimization of the site, running contests on social networks, placing banners and teasers on thematic and popular portals, posting news articles, recipes, information about participation and victories in industry competitions on the company's site and other industry media.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.