Technological entrepreneurship is one of the most critical research areas in the modern economy due to the significant contribution of rapidly growing companies to the economic growth of the country and regions of the world. Identifying factors affecting the success and effectiveness of startups will allow regulating tools to support and stimulate entrepreneurship in high technologies and innovations. The article considers the historical aspect of citizens' transition with engineering competencies into entrepreneurial activity, their adaptation to market processes. In the study, there is a hypothesis about the importance of economic and managerial education for technological entrepreneurs, entrepreneurs with technical competencies. Attention is drawn to the need for engineers to master economic competencies to improve their work efficiency in entrepreneurship. It is proposed to pay great attention to the full-fledged retraining of engineers to acquire economic competencies in the created courses. Specific measures to solve it are recommended. The necessity of improving the quality of products and services provided by enterprises is substantiated. The importance of conducting an effective pricing policy by an enterprise is considered.
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