Horticulture is one of the subsectors of agriculture that has great prospects for development, it is associated with the number of horticultural varieties that have high economic value if properly cultivated.White oyster mushroom (Pleurotus astreatus) is one of the prospective horticulture commodities to be cultivated. Characteristics of white oyster mushroom both taste and nutritional content of the main attraction that drives demand.However, the development of farming oyster mushroom farming exposed to various risks. The purpose of this are to identify the risks of farming oyster mushroom, describe farmer's perception of the risk and risk management of oyster mushroom farm. The research location in the village of Kertawangi, Cisarua district at West Bandung Regency. The research method used was survei. The primary data obtained through interviews with 39 farmers oyster mushroom, while secondary data obtained from the study of literature both from the mass media, research reports and related articles. The results showed that the risk of oyster mushroom farm in the village of Kertawangi Cisarua subdistrict consists of the production risk by 54 percent, the risk of 6- 7 percent and marketing and financial risk by 39 percent.Farmers about risk perception is all that is likely to prejudice the business, production and income instability, farmers believe the risks can be prevented or mitigated with good risk management practices and correct. Risk management is done by way of production diversification, marketing risks are managed dengana collecting market information and financial risks anticipated with supply of cash and credit from various financial institutions.
Abstract The objective of this research is to assign the effect of activewear’s product quality on customer satisfaction through electronic service quality (e-servqual) customer as a mediating variable. A non-probability sampling technique using a purposive sampling has been choosen. The questionnaires are distributed to 100 generation Z who born in 1995-2015. The data were figured using Partial Least Square in Smart PLS 3.0 software. The outcome shows that the activewear product quality 47% affect the customer satisfaction, electronic service quality (e-servqual) 41,5% affect customer satisfaction and product quality 62,3% affect e-servqual. However effect of activewear service quality on customer satisfaction through electronic service quality (e-servqual) customer as a mediating variable is 25,9%. Keywords: Product quality, Electronic Service Quality, Customer Satisfaction, Customer Satisfactin, Activewear. Abstrak Penelitian ini bertujuan untuk menguji pengaruh kualitas produk activewear terhadap kepuasan pelanggan dengan kualitas pelayanan elektronik (e-servqual) sebagai variabel mediasi. Metode sampling yang digunakan adalah nonprobability sampling dengan teknik purposive sampling. Metode pengumpulan data pada penelitian ini menggunakan kuesioner yang disebarkan kepada 100 orang responden generasi Z (kelahiran tahun 1995-2010). Analisis data dilakukan dengan menggunakan Partial Least Square dalam software Smart-PLS 3.0. Hasil dari penelitian ini menunjukkan kualitas produk mempengaruhi kepuasan pelanggan sebesar 47%, kualitas pelayanan elektronik (e-servqual) mempengaruhi kepuasan pelanggan 41,5%, kualitas produk mempengaruhi kualitas pelayanan elektronik (e-servqual) 62,3% dan e-servqual memediasi variabel kualitas produk terhadap kepuasan pelanggan sebesar 25,9%. Kata Kunci: Kualitas produk, Kualitas Pelayanan Elektronik, Kepuasan Pelanggan, Activewear.
According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel textile industry in Indonesia increased significantly to 56% of creative economy exports. Fast-fashion products encourage consumers to dress continuously, following trends at low cost. The fact is that fast-fashion products harm both social and environmental aspects. However, slow-fashion products have a longer product life cycle, better quality, and relatively higher prices and require full awareness from fashion businesses and consumers to slow down the production and consumption cycles of fashion products. Slow-fashion businesses carry out campaigns through Instagram, hoping that consumers will become aware of environmental conditions, adopt green behaviour and change attitudes toward consuming slow-fashion products to preserve the environment. This research is expected to provide information to slow-fashion businesses regarding purchase intention and environmental attitudes from green campaigns through Instagram to support environment-based business activities, especially slow-fashion products from Indonesia. The quantitative research method is obtained from a Likert scale questionnaire survey and analyzed using Structural Equation Modeling. Using the convenience sampling method, 128 respondents found that green campaigns and environmental attitudes positively and significantly affect the purchase intention of slow-fashion products. Furthermore, environmental attitude is mediating variable between green campaigns and slow fashion product purchase intention
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