(1) Background: Realfooders have positioned themselves in social networks such as Instagram by posting photographs of recipes, advises, habits and nutritional behaviours which are advertised as reliable nutritional patterns and by their self-promotion as highly trained people in the field of nutrition which sometimes jeopardises the health of digital citizenry. (2) Methods: In this article, we develop a quantitative study for analysing the influence of selected Realfooders on 2,866,980 followers on Instagram, taking into account channel variables (gender, location, interests and motivations), followers’ variables (engagement, interaction and consumption) and some variables related to the message of 54 posts about breakfast. (3) Results: Selected Realfooders concentrate their followers in Spain, mostly women between 18 and 24 and between 35 and 44 years old who link their interests on food to the cult of the body and recreational areas. On the other hand, the content generated by Realfooders has been increasing its impact using advertising and marketing techniques for awaking consumer’s interest. (4) Conclusions: Educational and social agents are facing the challenge of low health literacy in young population. Therefore, it is necessary to design and implement strategies for developing critical thinking that allow them to assess the content generated by Realfooders and identify which recommendations can be harmful or beneficial to their health.

El presente trabajo expone los principales resultados de la primera fase de una investigación asociada a la determinación de un modelo general de un campus inteligente. Se realizó una revisión de la literatura a partir de una rigurosa selección de documentos, lo cual ha dado lugar al planteamiento de los pilares que dirigen la universidad a realizar prácticas inteligentes, integrando la gestión del conocimiento, la innovación y la sostenibilidad. El modelo flexibiliza la incorporación de elementos institucionales, respetando siempre la autonomía universitaria e inclusión social, con el fin de proponer un marco de trabajo que permita guiar a las Instituciones de Educación Superior hacia el desarrollo inteligente de forma integral que beneficie a toda la comunidad universitaria.

To enhance the performance of transportation systems a wide range of computer applications and computer software have been developed, which help users into the decision-making process. This paper intends to go into the field of human-computer interaction and transportation, by carrying out a literature review in order to recognize the usefulness of human-computer interaction and the way that it is used in the topic of transportation. human-computer interaction perspectives are applicable to describe, to analyze, to improve issues as user experience, user security, urban development, business model and so for. Understanding the way, a system is utilized is crucial to achieve the purpose of its design.

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Agricultural Innovation Systems (AIS) approach, arise as tool for better understanding dynamics and complexity of agricultural innovation. The dynamic approach of organizational capabilities development, is consolidated as a conceptual lens for AIS analysis, but not the systemic approach, which is considered emerging. The objective of this article is present a framework for AIS capability development, taking as a scientific reference, emerging economy countries experiences. A multi-dimensional methodology of literature review and content analysis is implemented, supported in bibliometric and data mining techniques. The networks analysis, the nonlinear perspective of innovation process and research, training, policy and brokering incidence over performance, are some of the main topics in common between AIS and capability development.

Influencers of physical activity and sport have acquired an important role in the promotion of health and well-being through digital social networks such as Instagram. The purpose of this study is to obtain a detailed view of the use that sports and physical activity influencers make of the Instagram social network, its reach and impact on the audience. This study monitored and collected data from the channels of ten Spanish Sport & Fitness influencers who projected their activity towards 6,804,930 followers on the social platform Instagram. In addition, the content of the biography and most popular publications of each influencer was analysed, considering the visual aspects, codes and digital languages. The results obtained show a commitment of the influencers to motivate and excite their audience to lead an active life, a healthy lifestyle and to perform a variety of exercises to increase their muscular strength, flexibility and cardiorespiratory resistance, among others. They also offer practical nutrition advice, performance-enhancing recommendations, and individualized training programs. All this through a style and strategies typical of digital marketing and influence to gain trust and credibility, achieve engagement and a positive impact on their audiences, even influencing the decision to purchase services and products from commercial brands. This scenario highlights the importance of media literacy for citizens towards a responsible use of the Internet and social networks, especially towards the consumption of content related to physical activity and sports, thus developing critical thinking to evaluate the information that can influence our decisions and perceptions about health and physical well-being.

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