The traditional culture of many companies puts design in an advanced phase of the innovation process, acting vertically and in parallel with the other business functions. In Italy this is the standard process for many companies where management consists of engineers or professional figures with a "technology-based" educational background. However in recent decades, leading enterprises in many sectors have begun to develop design at an early phase, adopting a well-established "strategic design" process which requires building a platform of integrated competencies throughout the process of product innovation. In this paper we will examine cases in which design is intended as a mediating and infra-structuring mean, used to involve and structure the innovation process to a degree that does not directly influence the product/service, but is entirely dedicated to the way (process, environment, instruments etc.) by which the desired result is achieved.Key words: infra-structural design, design mediation, strategic design. ResumoA cultura tradicional de muitas companhias coloca o design em uma fase avançada no processo de inovação atuando verticalmente e paralelamente com outras funções de negócios. Na Itália este é um processo padrão para muitas companhias onde o gerenciamento consiste em engenheiros ou figuras profissionais com um background educacional de "tecnologia base" . Entretanto, nas últimas décadas, empreendimentos líde-res em muitos setores têm começado a desenvolver design em uma fase inicial, adotando o bem estabelecido "design estratégico" , processo que requer a construção de uma plataforma de competências integradas além do processo de inovação do produto. Neste artigo, vamos examinar casos nos quais o design é concebido como mediação e infraestrutura, usado para desenvolver e estruturar o processo de inovação para um grau que não influencia diretamente o produto/serviço, mas é inteiramente dedicado a forma (processo, ambiente, instrumentos, etc) no qual o resultado desejado é alcançado.Palavras-chave: design infraestrutural, design mediador, design estratégico.
Funcionaria pública del Reino Unido con experiencia en diseño, elaboración de políticas e inversión de impacto social. Ha trabajado en el gabinete del Reino Unido, en el
From 2016-2018, teachers and students at the State University of Rio de Janeiro in Brazil found themselves at the center of a crisis. A new right-wing government suspended payment of staff salaries and student scholarships and stopped funding basic maintenance. Everyday Acts of Design tells the story of how the university’s design school reacted to the crisis: not with despondency or despair, but by promoting a series of radical teaching experiments. Working together, students, alumni, teachers, and staff embraced hope as a method, demonstrating that it is possible to find positive answers even in a situation of imminent collapse. The case histories narrated in the book provide alternatives to conventional forms of design teaching, but also prove that education can be a site for democracy and the practice of freedom. Deprived of the activity of creating for an imagined future, design can still assert a way forward through practices of making and experimenting. Drawing on their personal experience of designing and teaching design at a time of crisis, the authors assert the value of a design attitude which, in refusing to be delimited by the forethought of designing, insists on a radical, experimental practice as a means of survival. Although a multitude of voices, both assenting and dissenting, are present in the text, the authors do not hide their own position, making it clear that their stories are not a balanced mosaic of polyphonic positions. The contemporary attack on free public education, fueled by the growth of far-right regimes all over the globe, relies on a totalizing univocal conception of ‘truth’ as a means to shut down a plurality of thinking. Against this, this book adopts the partiality of historical and cultural truths as an urgent and explicit counter-attack. Adopting a consciously international approach,the authors connect and compare their own story with those of similar design teaching movements in the Global South, such as the Barefoot School in India, and ZIVA, founded by Saki Mafunkikwa in Zimbabwe.
Challenging the dominant design paradigm that centres humanity in its practice, Designing for Interdependence puts forward an ecocentric mode of designing that privileges a harmonious relationship between all life forms that share our planet. This book is about the practice of designing and design’s capacity to relate (or not) to beings of all kinds, human and others, in ways that are life-affirming. Sensitive to power differentials and the responsibility that this entails, Martín Ávila develops the notion of alter-natives, a concept that exposes the alterity of artificial things and the potential of these things to participate in the sustainment of natural environments. Proposing a design practice that encompasses humans, artificial things and other-than-human species in a ‘poetics of relating’, Ávila provides practices that support the rewilding necessary to maintaining cultural and biological diversity and the stabilization of planetary dynamics. The book features real-life project case studies to illustrate some of the political-ecological implications of an ecocentric paradigm, which can help us to imagine alternative modes of relating to local environments and alternative modes of inter-species cohabitation. Avoiding dualistic thinking and the dichotomies harmful-benefit, construction-destruction, natural-artificial and life-death, Ávila pursues the work of caring for how our mattering through design can become constructive in creating more-than-human ecologies.
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