Informativeness plays a key role in online shopping decisions. Potential customers usually collect useful information and do a comparison before considering the purchase. Electronic word-of-mouth (eWOM) is considered a reliable source of information. Customer reviews and influencer reviews can be considered eWOM. They represent customers' sharing of experience and evaluation of a product or service with other potential shoppers. There is abundant evidence concerning the influence of eWOM on purchase intention. However, there are few studies on influencer reviews and purchase intention. This study aims to investigate the impact of customer review and influencer review to purchase intention and the mediating role of trust to those relationship. A quantitative experimental study (2 Â 1) was conducted. Two hundred respondents from three cities in Greater Jakarta were divided into two groups to self-rate their opinion on customer review, influencer review, trust and purchase intention. Data collected was analysed PLS using SmartPLS. The study results showed that influencer review has a positive impact on purchase intention. On the other hand, customer review failed to show its influence. Trust as a moderating variable was also not validated in this study.
The study of mass communication is based on the assumption that the media plays a significant role in spreading messages about various aspects of life to the public. The frequency of published news is an indicator of the various levels of a problem. The more attention paid by a newspaper to the community, the more valuable it is in reporting problems. Currently, news related to the COVID-19 outbreak is most popular. The media has been reporting not only on health but also on social and economic issues during the pandemic. The questions of this research are (1) what social issues were reported in the online news media during the early days of the COVID-19 pandemic, and (2) what economic issues were reported in the online news media during the same period. This study aims to identify the content of news when conveying COVID-19 pandemic information based on the frequency of appearance and news content based on social and economic issues in online news. This is a descriptive quantitative study using a content analysis approach to obtain primary data from 6,376 online news articles published by Antara News from 28 February to 8 April 2020. The NVivo 12 tool was used to analyse the data by dividing the types of COVID-19 issues related to social and economic issues in the news (in the form of text, images, videos and graphics) as an analysis unit. The results showed that Antara News used text, photos, videos and graphics 1,847 times for social issues and 2,701 times for economic issues related to COVID-19. The social issues involved 20 themes. Some of the important ones included regulations, social funds and charities, the humanities, the availability of infrastructure facilities, education, instruction and appeal, and culture and religion. Meanwhile, the economic issues involved 52 themes. Some of the important ones included exchange rates; transportation; the oil, natural gas and electricity industries; social funds and charities; regulation and policy; agriculture; and the tourism industry. The topics are related to social distancing, social restrictions, social actions, culture, other problems associated with the social sector (a decline in community purchasing power, consumption and dismissal) and the real and massive impact on economic growth. COVID-19 is not only a global health crisis but also a major labour market and economic crisis that has had a significant impact on society. In conclusion, a broader study is recommended using several publication periods and online media.
pandemic is a newness to various aspect of life, including business sector. In this high uncertainty, business still need to deliver effective crisis management in order to safeguard organization reputation. Literature state that there are three important elements in crisis management which are leader, team of crisis management, and organizational communication. What type of leader and communication are the most suitable during crises? This study aims to confirm the influence of the transformational leadership style, communication quality, and team crisis to organization reputation mediated by the effectiveness of crisis management. During crisis innovation also influences the survival of organization during crises. A new type of innovation, frugal innovation type, still has limited empirical evidence. This study also aims to see how the implementation of the frugal ABOUT THE AUTHOR Diena Dwidienawati is a faculty member in Bina Nusantara University. She completed Doctorate degree from DRM Bina Nusantara University. Interest in research and areas of expertise are in digital business, leadership and strategic management. David Tjahjana obtained his Doctorate degree from DRM Bina Nusantara University. He is a faculty member in Universitas Multimedia Nusantara. His research of interest is in innovation, leadership and strategic management. Dyah Gandasari completed doctorate degree from Doctoral Program in IPB. She is a faculty member in Polbangtan Bogor. Her research of interest includes communication, information and communication technology, organizational behaviour. M. Faisal is pursuing a Doctorate degree at IPB Business School. His research is mostly in human capital theme such as leadership, employee retention and organization effectiveness. Sri Bramantoro Abdinagoro is the faculty member in DRM Bina Nusantara University. He completed his Doctoral degree at Post-Graduate Program Faculty of Economics University of Indonesia. His interest in research and areas of expertise are in marketing management, consumer behaviour and strategic management.
In the last 4-6 years, the government has provided an agricultural mechanization assistance through the Ministry of Agriculture to Gapoktan, Poktan or the Agricultural Equipment and Machinery Service Business (UPJA). Assistance is provided in order to support increased production and productivity of superior commodities. It is suspected that the use of alsintan has not been optimally utilized. In order to optimize the utilization of this government innovation, the optimization is carried out by analyzing the adoption and the use of alsintan and implementing the optimization of machinery. This study is limited to character analysis of the innovation that affects the speed of adoption of alsintan innovation in farmers in Bogor, Sukabumi and Cianjur districts. The unit of research analysis was individual alsintan user farmers. The samples were determined purposively. There were 158 selected respondents. The descriptive statistical analysis used was Microsoft Excel 2016. The results showed there were some influences of innovation attributes on the adoption of two-wheeled hand tractor and water pump innovations. Farmers can make use of innovation because it reduces production costs, makes work easier, and increases production. Besides, it is easy to use and easy to test; and the results are easy to see. Further research is needed to analyze the environment, organizations and individuals as the driving factors for innovation adoption.
Generation Z has started entering adulthood and the workplace in the last couple of years. Both generations Y and Z will be a major force in workplace as well as marketforce. Both generations shared similar characteristics, e.g. digital naïve, constant connection online, high confidence, and demanding. However, they are born and raised in different economic and life situation. Those differences will affect the beliefs, behaviors, and values. Understanding this will help companies and other organizations who work to tackle the environmental issue on how to approach and ensure their participation. At present, there remains limited studies to see the difference between both generations’ characteristics. This research aims to see whether there are differences in concern on the environmental issue between groups. A descriptive quantitative study was conducted in generation Y and Z in Indonesia. Samples were collected using snowball methods. Four-point Likert scale questionnaires were designed and distributed. 140 questionnaires were collected and eligible to be analyzed. The result shows there are no significant differences in the concern of the environment, participate in reducing plastic use, and the opinion of the importance of a company to have a sustainability development program. However, there is a significant difference in actively participating in an event promoting environmental issues. This research contributes to the body of evidence on Generation Y and Z characteristics.
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