This study aims to determine the effect of shopping orientation on online information search and online shopping, as well as differences in men and women in shopping orientation. The type of research used in this study is quantitative research with descriptive causal types. The study population was students of the 2017/2018 Academic Year of Malang State Polytechnic who had made an online purchase. Data collection uses a questionnaire to 94 respondents using purposive random sampling technique. Data analysis uses simple regression. The results showed that shopping orientation did not affect the online information search with t count 0.547 t table 1.66159. The simple regression equation obtained is Y1 = 7.898 + 0.013 X and Y2 = 2.492 + 0.082 X. The results of the study show that there is no difference in shopping orientation between men and women.
This research aims to analyze the influence of information quality, individual ability and subjective norms on student interest in using the internet as a reference source in preparing TA and thesis. This type of research is an explanatory research that shows the causal relationship between research variables by using hypothesis testing. The research population is the students of semester VI and VIII in Academic Year 2016/2017 with a sample of 76 respondents. The technique of collecting samples using random sampling and data collection using questionnaires. Based on the results of research, there is a significant influence between variable quality information, individual ability and subjective norms to behavioral intention in the use of the internet as a reference source simultaneously shown Fhitung value of 1.955> from Ftabel of 1.41. But partially there is no significant influence on the variable ability of the individual against the behavioral intention of internet usage as a reference source. Variable quality of information and subjective norms have significant influence on behavioral intention of internet usage as reference source.
This study aims to investigate the effect of green product attributes, and eco label information to green purchasing decision (a study on consumers of Rinso Anti Noda detergent). Purposive sampling method was applied for data collection to 114 samples. Data analysis used multiple regression analysis. The study result showed that green product attributes and ecolabel information partially have significant effect on green purchasing decision. Furthermore, green product attributes and Eco label information simultaneously has significant effect on green purchasing decision. These findings support the importance of the green marketing of green preen products since there is an increasing awareness on green environment among consumers and society in recent years.
The purpose of this community service activity is to assist online training in making tote-bag skills for foster children of the orphanage foundation. The activities are divided into four stages, the first is by preparing a module in the form of a flip-chart containing the required materials and steps to make a tote-bag. The second stage is to form a group-discussion between the target audience through whatsapp-group media and private messages. The third stage is to send the basic materials needed to make products, the last is online assistance. Online assistance includes several steps, namely: Knowledge transfer process, which is an explanation how to make a product based on the flip-chart module, followed by an interactive discussion between members and facilitators using picture-sharing or voice-messages. The final stage is an evaluation of the level of members’ achievements, where each member is required to upload photos of the final knitted product. Based on the final evaluation, it can be concluded that the online mentoring went smoothly and enriched the knowledge and skills of the target audience. Communication was running effectively, as discussions were not limited by space and time, especially during the Covid-19 pandemic the target audiences can continue to learn independently while still being able to maintain their physical-distancing.
Penelitian ini bertujuan untuk mengetahui pengaruh orientasi belanja terhadap pencarian informasionlinedan belanjaonline, serta perbedaan laki-laki dan perempuan dalam orientasi belanja.Jenis penelitian yang digunakandalam penelitian ini adalah penelitian kuantitatif dengan jenis deskriptif kausal. Populasi penelitian adalah mahasiswaJurusan Administrasi Politeknik Negeri Malang Tahun Akademik 2017/2018 yang pernah melakukan pembelianonline.Pengumpulan data menggunakan kuesioner kepada 94 responden menggunakan teknikpurposive random sampling.Analisisdata menggunakan regresi sederhana untuk mengetahui pengaruh orientasi belanja terhadap pencarian informasionlinedanbelanjaonline, kemudian dilanjutkan dengan ujiindependent sample T testuntuk melihat perbedaan laki-laki dan perempuandalamorientasi belanja.Hasil penelitian menunjukkan bahwa orientasi belanja tidak berpengaruh terhadap pencarianinformasionlinedengan t hitung 0,547 < t tabel 1,66159. Orientasi belanjaberpengaruh terhadap belanjaonlinedengan thitung 2,609 > t tabel 1,66159. Persamaan regresi sederhana yang didapatkan yaitu Y1= 7,898 + 0,013 X dan Y2=2,492 + 0,082 X.Hasil penelitian menunjukkan bahwa tidak ada perbedaan orientasi belanja atara laki-laki dan perempuan.
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