This study takes the theme of some factor as determine for sales. In this study sampled 140 people as speedy costumer from PT. Telekomunikasi Indonesia. Quantitative study in which respondents were obtained from questionnaires distributed is used as the primary data are processed with SPSS. Respondent response assessed the range of 1 – 5, with the Likert scale strongly disagree to strongly agree.Based on the result of the research, from the description of the data respondent majority were male with ages between 36 to 40 years. Trials performed are validity and reliability is to test the validity of the questionnaire wer distributed, the t test for testing the correctness of the formulated hypotheses, correlation and regression test to examine the relationship and influence of each costumer relationship market segmentingvariables that aregeographics, demographics, psychographics and behaviour.Based on trials carried out that there is a truth of the hypothesis formulated, namely that there is a significant relationship and effect betweengeographics, demographics, psychographics and behaviourwith buying decision.
This study explored the implementation of the integrated production system program established by PT. HM Sampoerna Tbk Indonesia, a leading Indonesian tobacco company, and examined its potential and constraints. The program was intended to develop cooperation between the company and its tobacco suppliers to get a sustainable supply of tobacco from farmers with quantity, quality and price set according to the company’s standards. This study employed an interpretive research design, following a post-positivist paradigm. The data were collected by means of in-depth interviews, observation and document study and were analyzed using the key tenet of Martin Heidegger’s interpretive phenomenology. The interpretive process was achieved through hermeneutic circle to understand how individuals involved in the program interpreted the program including their own experiences as well as their interactions with other parties. The results of the study indicated that the created contract farming partnership was capable of providing the company with a sustainable supply of tobacco and increasing its production volume. Nevertheless, it was unable to improve the quality of the farmers’ lives as it was chiefly intended to meet the company’s commercial needs. The results from the study have direct relevance to policy makers in Indonesia, especially those that have been implemented contract farming and to agribusiness companies seeking contractual relationships for commodity production.
This study explored the technical implementation of the contract farming partnership which had been done by farmers and their partner companies in East Java, and identifying issues and benefits of partnership for both parties This study employed an interpretive research design, following a post-positivist paradigm. The data were collected by means of indepth interviews, observation and document study and were analyzed using the key tenet of Martin Heidegger's interpretive phenomenology. The interpretive process was achieved through hermeneutic circle to understand how individuals involved in the program interpreted the program including their own experiences as well as their interactions with other parties. The results of the study show that the created contract farming partnership generally has positive effect on farmers in the form of increased income, access to market, access to credit and technology, increased ability to manage risk, employment opportunities for indirect family members, empowerment of women and development successful business culture. Nevertheless, it was also evidence that contractual farming has negative consequences for farmers, such as high dependency, under-age employment and cooptation of land use. The results from the study have direct relevance to policy makers in Indonesia, especially those that have been implemented contract farming and to agribusiness companies seeking contractual relationships for commodity production.
Pelaksanakan kegiatan sehari-hari, para anggota PKK di RT 2 RW 9 Dusun Klandungan Desa Landungsari Kecamatan Dau Kabupaten Malang masih banyak yang belum melakukan kegiatan yang produktif yang menghasilkan uang. Para anggota PKK belum melakukan kegiatan kewirausahaan secara berkelompok. Kalaupun ada beberapa anggota secara individu memiliki usaha sendiri berupa toko. Untuk membantu memperoleh pendapatan tambahan untuk rumah tangga para anggota PKK perlu melakukan kegiatan kewirausahaan yang produktif dan mudah dilakukan dirumah. Beberapa masalah yang timbul di PKK RT2 RW 9 Dusun Klandungan Desa Landungsari berkaitan dengan kewirausahaan antara lain: tidak adanya bekal jiwa kewirausahaan, tidak adanya kemampuan/keterampilan kewirausahaan, tidak adanya pembina lapangan yang membimbing berwirausaha, tidak adanya modal untuk berwirausaha. Pelatihan diperlukan untuk mengatasi permasalahan yang terjadi di PKK RT2 RW 9 Dusun Klandungan Desa Landungsari dalam kewirausahaan. Pelatihan yang perlu dilaksanakan tentang kewirausahaan meliputi : peningkatan motivasi berwirausaha, pemberian keterampilan kewirausahaan, pendampingan dengan kerjasama dengan pembimbing lapangan yang kompeten, bantuan modal/peralatan berwirausaha. Politeknik Negeri Malang sebagai bagian dari masyarakat, yang merupakan lembaga pendidikan tinggi, dengan salah satu tugasnya adalah meningkatkan kualitas sumber daya manusia melalui jalur Pengabdian Masyarakat berkewajiban untuk memberikan bantuan pembimbingan kepada para anggota PKK di RT 2 RW 9 Dusun Klandungan Desa Landungsari Kecamatan Dau Kabupaten Malang
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