ABSTRAKKegiatan Penyuluhan Perizinan Usaha dan Merek ini dilaksanakan dengan tujuan sebagai berikut: 1)memberikan pengetahuan dan menumbuhkan kesadaran mengenai pentingnya memiliki perizinan usaha; 2)memberikan pemahaman bahwa mengurus perizinan usaha sangat mudah dan praktis; dan 3) memberikanpemahaman tentang tata cara mengurus perizinan usaha dan pendaftaran merek. Hasil yang diperolehpenyuluhan perizinan usaha dan merek disimpulkan berhasil karena persepsi peserta menganggap pentingkegiatan ini bahwa masyarakat sasaran memiliki pemahaman tentang perizinan usaha dan merek yangmeningkat sebesar 90% dari yang diharapkan. Sedangkan tingkat tertinggi persepsi terhadap pentingnyamemiliki izin usaha dan merek dilakukan demi citra dan kredibilitas usaha dan produk yang legal/formalsebesar 89%
The ongoing COVID-19 pandemic has had a profound impact on the economy. This study is intended to determine the potential and interest of students for creative economy-based entrepreneurship in the midst of the COVID-19 pandemic situation. This study uses a descriptive qualitative research approach. The analysis was carried out in stages, namely the data reduction stage, then presented the data qualitatively, and verified the research data information. The results of the research show that there are several reasons respondents are interested in owning a business, namely wanting to have a side business in addition to their existing job, wanting to have their own income, wanting to help the family economy, wanting to develop their potential and helping provide jobs for others, wanting to be free and not bound by time. work, want to be financially free. Meanwhile, the businesses that respondents are interested in during this pandemic are creative economy-based businesses, including online businesses (digitalpreneurs), culinary businesses, fashion businesses, handicrafts, printing, content creators, health product businesses, especially herbal ingredients and medical devices related to pandemic covid 19 (hand sanitizers, masks, disinfectants, hand soap), educational services and grocery stores.Pandemi covid-19 yang masih berlangsung hingga saat ini sangat berdampak terhadap aspek ekonomi. Penelitian ini dimaksudkan untuk mengetahui potensi dan keminatan mahasiswa untuk berwirausaha berbasis ekonomi kreatif ditengah situasi pandemic covid-19. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif. Analisis dilaksanakan secara bertahap yaitu tahap reduksi data, kemudian menyajikan data secara kualitatif, dan melakukan verifikasi terhadap informasi data penelitian. Hasil penelittian menunjukan beberapa alasan responden berminat untuk memiliki usaha yaitu ingin punya usaha sampingan selain pekerjaan yang sudah ada, ingin punya pendapatan sendiri, ingin membantu perekonomian keluarga, ingin mengembangkan potensi diri dan membantu menyediakan lapangan pekerjaan buat orang lain, ingin bebas dan tidak terikat waktu kerja, ingin bebas secara keuangan. Sedangkan usaha yang diminati oleh responden di masa pandemic ini adalah usaha berbasis ekonomi kreatif, antara lain bisnis online (digitalpreneur), usaha kuliner, usaha fashion, kerajinan tangan, percetakan, konten creator, usaha produk kesehatan terutama ramuan herbal dan alat kesehatan yang berhubungan dengan pandemic covid 19 (hand sanitizer, masker, desinfektan, sabun cuci tangan), jasa pendidikan dan toko kelontongan.
The purpose of this study was to analyze whether there was an effect of the use of electronic money on the consumptive behavior of students at the University of Indraprasta PGRI. The research method in this research is a survey method with a questionnaire. The population studied was 430 people with a sample of 81 people. Based on the research results, the sensitivity level of consumptive behavior towards the use of electronic money itself is 32% which is indicated by the regression coefficient Y = 42.26 + 0.32X. While the correlation coefficient shows r = 0.325 and the coefficient of determination (KD) of 10.56%. In the hypothesis test, the value of tcount> ttable is 3.085> 1.664. Then the hypothesis is that Ha is accepted and Ho is rejected. This means that there is a significant influence between the use of electronic money on the consumptive behavior of students of economic education at Indraprasta PGRI University. From the results above, it can be concluded that there is a positive and significant influence but has a low correlation with the contribution of using electronic money to student consumptive behavior by 10.56% and the remaining 89.44% is influenced by other factors. Keywords: non-cash payments, electronic money, consumptive behavior
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