The purpose of this study is to examine the framework of brand experience associating with customer loyalty. Sensory marketing effectiveness is recognized in business contexts but only little research has been conducted on sensory marketing. This study contribute to filling this gap by proposing a model that explains how sensory stimulation influences loyalty. Brand experience is expected to mediate this relationship. This study applies exploratory and explanatory approaches to investigate the sensory marketing concept and examine the framework brand experience in association with customer loyalty. Data is collected using online survey. Respondents are individual who had experience in consuming product at restaurant or cafe that has been using the five senses stimulus. Conceptually, this study found interesting relationship between sensory marketing, brand experience, and customer loyalty then called as triangle sensory marketing. The findings offer an additional insight to managers on sensory marketing strategy to stimulate brand experience that can establish customer loyalty. AbstrakTujuan dari penelitian ini adalah untuk menguji kerangka pengalaman merek yang terkait dengan loyalitas pelanggan. Efektivitas Sensory Marketing diakui dalam konteks bisnis namun hanya sedikit penelitian yang dilakukan pada S. Studi ini berkontribusi untuk mengisi celah ini dengan mengajukan model yang menjelaskan bagaimana stimulasi sensorik mempengaruhi loyalitas. Pengalaman merek diharapkan bisa menengahi hubungan ini. Penelitian ini menggunakan pendekatan eksploratori dan penjelasan untuk menyelidiki konsep pemasaran indrawi dan menguji pengalaman merek kerangka kerja yang terkait dengan loyalitas pelanggan. Data dikumpulkan dengan menggunakan survei online. Responden adalah individu yang memiliki pengalaman dalam mengkonsumsi produk di restoran atau kafe yang telah menggunakan lima indera rangsangan. Secara konseptual, penelitian ini menemukan hubungan yang menarik antara pemasaran sensoris, pengalaman merek, dan loyalitas pelanggan yang kemudian disebut sebagai pemasaran sensoris segitiga. Temuan ini menawarkan wawasan tambahan kepada para manajer mengenai strategi pemasaran indrawi untuk merangsang pengalaman merek yang dapat membangun loyalitas pelanggan.
Internal factors play an important role in decision making, especially under conditions of a dilemma. Therefore, we examined the internal factors of individuals consisting of gender, age, and level of education in the deliberations and decision-making when faced with ethical dilemmas. This study used a survey by Aluchna & Mikolajczyk (2013) and Eweje & Brunon (2010) to collect data. 106 students who were respondents in this study were divided into 87 undergraduate students and 19 postgraduate students. Hypothesis testing used was nonparametric chi-square test to see the differences in the perception of respondents. As a result, women were more often indicate or face the ethical dilemma rather than in men. Age did not affect the attitude when it was faced with moral dilemmas for the development of the higher age of respondents, where it is not necessarily better than the moral development of the respondents with a younger age. There was no different in perception between age and level of education to ethical dilemmas. Practical contribution of this research was taken into consideration by the personnel manager when recruiting human resources and become knowledgeable in instilling ethics education from an early age, so that the moral development of the individual can arrive at the highest stage.
Purpose Even though many studies have been conducted in exploring the determinants of job stress, limited research has been conducted in exploring how the internal factors of religious orientation and the relatively new variable in the field of psychology, psychological capital (PsyCap), may relate to job stress. This study aims to examine the influence of PsyCap as a mediating variable on the relationship between religious orientation and job stress. Design/methodology/approach This study used self-administered surveys. Data was collected through the completion of online questionnaires. The participants include 208 accountants and business practitioners in Indonesia. Data were analysed using structural equation model-partial least squares. Findings The results show that intrinsic (extrinsic) religious orientation is negatively (positively) related to job stress and positively (negatively) related to PsyCap. Additionally, PsyCap mediates the relationship between religious orientation (intrinsic and extrinsic) and job stress. Other results indicate a positive relationship between PsyCap and job stress. Research limitations/implications Firstly, the sample used comes from various professions in companies or agencies that function differently. Secondly, this study asks individuals to assess their own job stress, which increases the chance of bias. Practical implications The findings of this study will provide a recommendation to the company, particularly the human resources division, to consider candidates’ religious orientation and PsyCap levels during the recruitment process. Thus, the company may observe the employees or individuals who can effectively manage job stress. Originality/value This study provides new empirical evidence regarding the relationship between religious orientation, PsyCap and job stress. It shows that the individual’s religious orientation (intrinsic and extrinsic) affects their level of PsyCap (higher and lower), which is a determinant factor in the experience of job stress.
This study examines the role of incentives, emotional connection, and organizational justice in supporting whistleblowing system. This study used 3x2x2 between-subjects experimental design. The participants are 171 accounting and banking students from universities in Yogyakarta, Indonesia, who have an adequate understanding on the duties of a management accountant. The experimental data is processed using ANOVA to compare the mean between the experimental groups. The results indicate that the incentives can encourage individuals to report a fraud on conditions of high emotional relations and low organizational justice. Furthermore, when individuals have low emotional relations and high organizational justice, there is no difference between whistleblowing intention on non-anonymous reporting channels (without incentive) as well as anonymous reporting channels. Peran Insentif, Hubungan Emosional, dan Keadilan Organisasi dalam Membangun Sistim Whistleblowing yang Efektif: Pendekatan Eksperimen ABSTRAK Studi ini meneliti peran insentif, hubungan emosional, dan keadilan organisasi dalam mendukung sistem whistleblowing. Penelitian ini menggunakan desain eksperimental antara subjek 3x2x2. Pesertanya adalah 171 mahasiswa Akuntansi dan Perbankan dari universitas di Yogyakarta, Indonesia, yang memiliki pemahaman tentang tugas akuntan manajemen. Data eksperimen diproses menggunakan ANOVA untuk membandingkan rata-rata antara kelompok eksperimen. Hasil penelitian menunjukkan bahwa insentif dapat mendorong individu untuk melaporkan kasus penyelewengan (fraud) pada kondisi hubungan emosional yang tinggi dan keadilan organisasi yang rendah. Selanjutnya, ketika individu memiliki hubungan emosional yang rendah dan keadilan organisasi yang tinggi, tidak ada perbedaan antara niat whistleblowing pada saluran pelaporan non-anonim (tanpa insentif) serta saluran pelaporan anonim.
PendahuluanMaraknya aktivitas earnings management bukan menjadi persoalan baru di negara-negara Eropa dan Asia. Kasus manipulasi laporan keuangan sudah ada sebelumnya seperti Parmalat di Italia, Enron dan WorldCom di AS, hukum Benford di Taiwan, dan Indofarma di Indonesia 1 . Secara khusus jumlah kasus earnings management di Indonesia selalu ada setiap tahun. Hal ini dibuktikan dengan beberapa kasus seperti pemalsuan laporan keuangan di PT
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.