Millennial consumers are increasingly becoming important actors in business that account for sufficient purchasing power. However, Millennials are infamously narcissistic and their views of ethics are more relaxed than previous generations (i.e., Baby Boomers, Generation X). Millennials remain poorly understood in general, especially in the context of developing countries. Hence, the purpose of this study was to profile this generation by segmenting Millennials in Indonesia and investigating differences between these segments on their ethical beliefs and Machiavellianism, an important personality characteristic. This study used a convenience sample from a university in Indonesia (N = 540). The TwoStep cluster analysis produced three segments, namely, “The Religious Millennials”, “The Lukewarm Religious Millennials” and “The Least Religious Millennials”. Consumers who are highly religious are less likely to engage in various unethical behaviours. Interestingly, no significant differences were found between The Lukewarm Millennials and The Least Religious Millennials on their ethical beliefs. This research makes several research contributions. First, this study extended the Hunt–Vitell theory of ethics, where an individual (i.e., Millennials) confronts a problem perceived as having ethical content. Second, the study examined consumer ethics in the context of developing countries where religion plays a significant role in people’s daily life. Third, through understanding different segments, the results assist educators, social marketers and public policy makers in creating an effective campaign to reduce unethical behaviour among Millennials.

Purpose The Millennial generation accounts for 27 per cent of the world’s population. These numbers highlight the current and future impact of Millennials on world economies, and they are arguably the most powerful consumer group. Interestingly, Millennials are also the least religious generation. Hence, there is a need to investigate further how they view the world from an ethical and religious perspective and whether their beliefs evolve over time. Therefore, the purpose of this study is, first, to compare and contrast any changes in ethical beliefs across time. Second, the study will compare and contrast any changes in religiousness across time, and finally, it explores the effects of consumers’ religiousness on ethical beliefs across time. Design/methodology/approach Using paper-based survey, the data collection took place in 2012, 2013, 2014 and 2016, resulting in 1,702 young respondents in total. Findings The results show that consumer ethics remain constant across time. Therefore, without intervention, individuals’ ethical behavior will remain unchanged. The results also indicate that Millennials understand the boundary between legal and illegal behavior. However, when the boundary becomes unclear, such as in situations in which they see no harm, downloading pirated software and recycling, Millennials were unsure and their religiousness affected their subsequent behavior. The study makes several contributions to consumer ethics and the impact of religiousness on ethical beliefs. Originality/value This study makes several contributions to consumer ethics research, especially whether young consumers’ ethical beliefs change or remain constant across time.

This research examines the effect of tourists’ motivations on cognitive, affective and unique image of Bali. The model used for this study adopted from Llodra-Riere, et al. (2015).  The variable of the study consists of information source, motivation, cognitive image, affective image and unique image. The model in this study used six hypotheses. This research is quantitative and causal type research. This study used non-probability and purposive sampling approach, sample characteristics are the Surabaya tourists who had experience in using information sources from internet platform and other information sources which is non-internet platform that been collected information before visiting Bali and have visited Bali at least once in the past one year. The data is obtained from questionnaire that is distributed to 310 respondents and analyze using Structural Equation Modeling (SEM), with SPSS 18 and LISREL 8.8 for measurement and structural model. The result shows that motivation did not influence affective image of Bali. There are five hypotheses are significant. Information sources influence motivation; cognitive image and unique image influence affective image; motivation influences cognitive image and unique image of Bali. The benefit of this research can help tourism industry in Bali to improve their marketing communication by using social media, website platform and online advertisement.

This study aims to examine the variables influence on continuance usage intention. GOJEK application as an object to be observed. A quantitative and causal research with purposive sampling method was used in this study and the research approach is personal survey in Surabaya. Total respondents were 306 who have used GOJEK Application for at least three times for the past three months. We used structural equation modeling (SEM) analysis within IBM SPSS 21.0 and IBM SPSS AMOS 21 for Windows. This research results showed that users' perceived usefulness is the key determinant of GOJEK Application continuance usage intention. The results contribute to more understanding the drivers of GOJEK apps that enhance the continuance intention of GOJEK apps usage in Indonesia.

The objective of this research is to know the factors that drives consumer to changes their reading behaviour from printed books to e-book using the switching behaviour theory. There are 5 variables that were used in this research, and those variables are new product attributes, social influences, price, switching cost, and intention to switch. This research finds that compatibility, convenience and switching cost have a significant impact on intention to switch, as well as the moderating effect of low switching cost between the relation of compatibility and social influences with intention to switch.