Do consumer ethics and consumer religiousness evolve across time? Insights from Millennials in Indonesia

Abstract

Purpose The Millennial generation accounts for 27 per cent of the world’s population. These numbers highlight the current and future impact of Millennials on world economies, and they are arguably the most powerful consumer group. Interestingly, Millennials are also the least religious generation. Hence, there is a need to investigate further how they view the world from an ethical and religious perspective and whether their beliefs evolve over time. Therefore, the purpose of this study is, first, to compare and contrast any changes in ethical beliefs across time. Second, the study will compare and contrast any changes in religiousness across time, and finally, it explores the effects of consumers’ religiousness on ethical beliefs across time. Design/methodology/approach Using paper-based survey, the data collection took place in 2012, 2013, 2014 and 2016, resulting in 1,702 young respondents in total. Findings The results show that consumer ethics remain constant across time. Therefore, without intervention, individuals’ ethical behavior will remain unchanged. The results also indicate that Millennials understand the boundary between legal and illegal behavior. However, when the boundary becomes unclear, such as in situations in which they see no harm, downloading pirated software and recycling, Millennials were unsure and their religiousness affected their subsequent behavior. The study makes several contributions to consumer ethics and the impact of religiousness on ethical beliefs. Originality/value This study makes several contributions to consumer ethics research, especially whether young consumers’ ethical beliefs change or remain constant across time.

Are religious consumers more ethical and less Machiavellian? A segmentation study of Millennials

“…Studies have investigated the contributing factors of consumers’ ethical beliefs such as religion (Arli & Tjiptono, ; Arli, Tjiptono, Lasmono, & Anandya, ; Vitell, ; Vitell et al, ); moral philosophy (Lu & Lu, ); materialism (Muncy & Eastman, ; Tang & Chen, ; Vitell et al, ); gender (Bateman & Valentine, ); acculturation (Pekerti & Arli, ; Swaidan, Vitell, Rose, & Gilbert, ; Swaidan, ); and personality trait (Rallapalli, Vitell, Wiebe, & Barnes, ). Nonetheless, there are still limited studies investigating the role of Machiavellianism on ethical beliefs.…”

Linking Local Government and Demographics to Ecological Footprint

“…The use of the holy verse as a behavioral reference is still well preserved at all ages, including young people. Arli et al, (2017) observed the impact of religiosity on consumer ethics among young people [22]. The results of his research mention that young people understand the boundary between legal and illegal behavior.…”

“…By using academic language, the scriptures can be positioned as scientific law. Davis and Carter (2009) concluded that overeating has similarities with drug addiction [22]. This conclusion is based on comparable clinical trials, the biological mechanisms they have and the evidence that the two disorders share the same characteristics.…”

Geographical and Level of Local Government Variation on the Phenomenon of Ecological Footprint in Indonesia: Descriptive Analysis

“…The use of the holy verse as a behavioral reference is still well preserved at all ages, including young people. Arli [10] observed the impact of religiosity on consumer ethics among young people. The results of his research mention that young people understand the boundary between legal and illegal behavior.…”