Purpose
The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends.
Design/methodology/approach
An exploratory Australian survey of Sydney consumer red meat choices is used covering dietary preferences, meat eating patterns, reasons and levels of concern for economic and environmental issues. Analysis of dietary guidelines and marketing campaigns in relation to the survey findings is conducted.
Findings
The survey highlights: lack of awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related to meat consumption; influence of the meat industry in promoting excessive meat consumption; pervasiveness of the link between red meat consumption and national identity, social status, prestige and masculinity; and urgent need for government-supported social marketing interventions and the demarketing of meat.
Originality/value
This is the first study to propose social marketing based on the health and environmental co-benefits of reduced red meat consumption.
Understanding the social impacts at a community level triggered by mining operations is a challenging exercise. This paper reflects on a community's perceptions and interpretation of these impacts as well as on the qualitative changes in the local social landscape and their implications for a sustainable future. The findings are based on an exploratory research carried out in a small established settlement in Western Australia. Considered as an agricultural community for decades, Boddington currently hosts two mining operations. Even though mining has been carried out there for decades, the recent opening of a large-scale mining operation is triggering significant demographic changes which result in a structural and functional transformation of the local social environment. Two new phenomena, namely transiency and a dependency culture are identified. Maintaining existing levels of social and economic capital as well as mobilising the community's resources to capitalise on the opportunities associated with mining, are identified as key challenges for the settlement's sustainability.
Many research articles have been published about people’s perceptions and acceptance of eating insects as novel foods in Western countries; however, only a few studies have focused on Australian consumers. The aim of this work is to explore attitudes towards edible insects of younger Australians (Millennials and Generation Z) with data collection carried out in Sydney, Australia. Two representative surveys were conducted in 2018 and 2019 using open-ended questions. The main findings suggest that there is low willingness to accept edible insects as a meat substitute among Australian consumers, due mainly to the strong psychological barriers such as neophobia and disgust, combined with a perception about threats to masculinity. Environmental and nutritional benefits, even when recognised, do not seem to influence consumers to consider insects as a food alternative. In the near future, as young people become more aware of sustainability and climate change issues related to food production, the impact of the potential benefits of insects might grow. Furthermore, a positive sensory experience might improve the acceptability of insects as food. Introducing new processed, insect-based products may help establish familiarity with such novel food options and open up new business opportunities.
The article presents a general classification of the models being developed in the area of sustainability arguing that the existing models represent the historical conceptualisation of sustainability starting from environmental constraints and moving towards economic valuation and social behaviour and policies. Coupled with computer power, sophisticated models with a varying levels of complexity have also been developed (static/dynamic; local/global; specific/general). However as any model is a simplification of the complex reality, the main purpose of any sustainability modelling (and the newly emerging area of sustainometrics) should be to allow dynamic representation, including the co-evolution of the sustainability systems and the role of humans as sustainability guardians.
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