ABSTRACf In order for global software to be marketed successfully, the design of interfaces should accommodate users' cultural differences. This study examines users' culturally specific design preferences, and evaluates the attitudinal and behavioural consequences of satisfying or not satisfying such preferences. Participants consist of 206 international students, plus a control group of 38 Australian students. Results indicate that design preferences do affect interface acceptance, but that the path of influence leading from preference to attitude and behaviour varies from culture to culture. In particular, unexpected differences are noted between Chinese and Indonesian subjects. Conclusions emphasise the need for conflfDlatory research, both in terms of interface acceptance and in the design of information systems.
Cross-cultural user-interface designers should account for dimensions of cultures, e.g., the cultural anthropologist Hofstede's five dimensions when they conside potential design strategies. Recent publications suggest other deep cultural influences on the way people think, act, and feel, which suggest there may be cultural biases in traditional industry usability precepts.
This study sought to improve our understanding of user attitudes, perceptions, satisfaction and behavior in reference to constraints within computerized design tools. It also attempted to examine the differences in perspective between tool builders and tool users regarding appropriate design practices, as communicated via design tools.
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