The Role of Culture in Interface Acceptance

Evers, Vanessa; Day, Donald

doi:10.1007/978-0-387-35175-9_44

Cited by 101 publications

(90 citation statements)

References 13 publications

(17 reference statements)

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“…The interface design is the most important element that the users see and interact with. Previous work by Evers and Day (Evers and Day, 1997) (based on the Technology Acceptance Model after (Davis, 1993)) has indicated that culture does indeed influence interface acceptance.…”

Section: Introductionmentioning

confidence: 92%

“…Evers and Day (Evers and Day, 1997) have also addressed the role of culture in user interface acceptance. For example, Asians prefer soft colours, fixed menus and explicit text (character)-based interfaces; while the mouse is considered the best input-device, and sound is very important.…”

Section: Cultural Differencesmentioning

confidence: 99%

“…For example, Asians prefer soft colours, fixed menus and explicit text (character)-based interfaces; while the mouse is considered the best input-device, and sound is very important. Even within Asia there are differences in interface preferences: Indonesians like soft colours, black and white displays, pop-up menus and new input technologies more than Chinese people do (Evers and Day, 1997). Barber and Badre (Barber and Badre, 1998) gave an example of the colour-culture of different countries.…”

Section: Cultural Differencesmentioning

confidence: 99%

See 2 more Smart Citations

A Framework for Designing Usable Localised Business Websites

Al‐Badi¹,

Mayhew²

2010

CIBIMA

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Website localisation is the process of adapting the linguistic and cultural content of an internationalised web design for a specific target audience in a specific locale. With the advent of globalisation, website localisation is becoming a powerful way to attract online customers in a global market. Hence, the main driving force behind such moves is financial, but with a strong motivation towards cross-cultural sensitivity.The primary aim of this research therefore is to explore the design of websites for different cultures. It seeks to provide an outline of the current and relevant literature with regard to cultural usability and user interface design. It also aspires to develop and experiment with a Cultural User Interface (CUI) profile. The intention is to create a framework for designing usable localised websites. To achieve these ends, the research employs various methodologies. These include descriptive/interpretive studies of the literature and previous studies by academics and industrial institutions. Furthermore it utilises surveys and case studies among Internet users, web designers, and web production companies in the target cultures (Arab and British). In the process a website has been redesigned according to the guidelines of a newly built framework within the context of an action research approach. Finally, by comparing the original and the redesigned websites, a comparative evaluation has been carried out.The research findings contribute to the general field of software/web localisation and personalisation. They also provide academics and industry with information on the degree to which cultural localisation is needed to ensure usability. In addition, they highlight the extent to which users' cultural background and perceptions influence their preferences and hence the acceptance of the virtual world of online user interfaces. The main findings of this research highlight the necessity to understand both the target culture and the needs of the business commissioning the website. They also show the value of design consistency (navigation, layout, interaction, graphics and colours, etc). Furthermore the researchers were able to identify a drawback in web designers' current practices in the investigated countries, in terms of their limited utilisation of existing guidelines for the exploitation of intercultural usability, accessibility, knowledge, tools and methods.

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Section: Introductionmentioning

confidence: 92%

Section: Cultural Differencesmentioning

confidence: 99%

Section: Cultural Differencesmentioning

confidence: 99%

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A Framework for Designing Usable Localised Business Websites

Al‐Badi¹,

Mayhew²

2010

CIBIMA

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“…It is now recognised that interfaces which must communicate across national and cultural boundaries call into question our assumptions about the interpretation and acceptability of various interface features [3][4][5][6][7][8][9].…”

Section: Introductionmentioning

confidence: 99%

Communication with users: insights from second language acquisition

Kukulska‐Hulme¹

2000

Interacting with Computers

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The paper addresses the question of how an English language user interface will be understood by users from different linguistic and cultural backgrounds and provides some answers from the study of second language acquisition and the practice of language teaching and learning. It is accepted that for a number of reasons, translation of an English interface into other languages is not always feasible or appropriate. Existing knowledge of language learning problems and solutions can be applied to the design of English language interfaces so that they are more accessible to non-native speakers. The present article categorises language-related problems, gives examples in each category, and provides a set of guidelines. The conclusion reached is that making word collocations and co-occurrences visible and available is the key to building in sufficient verbal context for understanding-a measure which will also be helpful to native speakers of English.

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“…A practical advantage of the use of visual features is that they can be used independent of the language. Although there is research that shows how cultural differences are reflected in interface and web design (Evers and Day, 1997), the visual design of web pages from the same web site topic is appears to be very much similar across different countries. To demonstrate this we included web pages in different languages in our experiment.…”

Section: Experiments 3: Web Page Topicmentioning

confidence: 99%

Classifying Web Pages With Visual Features

Boer¹,

Someren

Lupascu³

2010

Proceedings of the 6th International Conference on Web Information Systems and Technology

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Abstract:To automatically classify and process web pages, current systems use the textual content of those pages, including both the displayed content and the underlying (HTML) code. However, a very important feature of a web page is its visual appearance. In this paper, we show that using generic visual features we can classify the web pages for several different types of tasks. The features used in this document are simple color and edge histograms, Gabor and texture features. These were extracted using an off-the-shelf visual feature extraction method. In three experiments, we classify web pages based on their aesthetic value, their recency and the type of website. Results show that these simple, global visual features already produce good classification results. We also introduce an online tool that uses the trained classifiers to assess new web pages.

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The Role of Culture in Interface Acceptance

Cited by 101 publications

References 13 publications

A Framework for Designing Usable Localised Business Websites

A Framework for Designing Usable Localised Business Websites

Communication with users: insights from second language acquisition

Classifying Web Pages With Visual Features

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