Cross-cultural user-interface design

Marcus, Aaron; Aykin, Nuray; Chavan, Apala Lahiri; Day, Donald; Gould, Emilie W.; Honold, Pia; Kurosu, Masaaki

doi:10.1145/633292.633468

Cited by 20 publications

(21 citation statements)

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“…Marcus requested additionally that cross-cultural HCI design should account for dimensions of cultures relating them to user interface characteristics (cf. [18]). Several researchers established the culture-centered HCI design process on research on cross-cultural interface design (cf.…”

Section: Terminologymentioning

confidence: 99%

“…To make cultural dimensions available for user interface design, [18] developed characteristic factors for user interfaces and gives examples that can have an effect on user interface design. The user interface characteristics "metaphor", "mental model", "navigation", "interaction" and "presentation" are connected to the five cultural dimensions of Hofstede.…”

Section: User Interface Characteristicsmentioning

confidence: 99%

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Using Converging Strategies to Reduce Divergence in Intercultural User Interface Design

Heimgärtner¹

2017

JCC

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This chapter starts with an introduction illuminating the theoretical background necessary for taking culture into account in HCI design. Definitions of concepts used are provided followed by a historical overview on taking culture into account in HCI design. Subsequently, a glimpse of the current state of research in culture-centered HCI design is derived from secondary literature providing the gist of the structures, processes, methods, models and theoretic approaches concerning the relationship between culture and HCI design ("converging" strategies). After presenting controversies and challenges, a short discussion of results from empirical studies and design recommendations for culture-centered HCI design lead to implications and trends in future intercultural user interface design research to close the knowledge gap (the "divergence") regarding the relationship between culture and Human-Computer Interaction (HCI), i.e. converging the divergence to reach the convergent divergence.

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Section: Terminologymentioning

confidence: 99%

Section: User Interface Characteristicsmentioning

confidence: 99%

Using Converging Strategies to Reduce Divergence in Intercultural User Interface Design

Heimgärtner¹

2017

JCC

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“…The cultural appropriateness of interaction and interface design directly influences user perceptions of credibility and trustworthiness and user acceptance of websites (Vatrapu & Pérez-Quiñones, 2006). Marcus (2001) states that cross-cultural user interface design refers to cultural dimensions embedded in interface design to the extent that users' thinking, acting and feeling are deeply influenced by cultural characteristics. His components of user interface include metaphors, mental models, navigation, interaction and appearance.…”

Section: Culture In User Interaction and Interface Designmentioning

confidence: 99%

Intercultural usability of language learning websites

Son

Park

2012

International Journal of Pedagogies and Learning

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Website usability can be defined as the ease of use of websites. General usability, pedagogical usability, technical usability and intercultural usability can be considered and examined for the understanding of the usability of language learning websites, which requires a discipline-specific approach. In the field of computer-assisted language learning, usability issues have been addressed mainly in terms of evaluation criteria and have been commonly discussed in relation to user expectations and user experiences. In spite of a growing interest in intercultural language learning, however, little research on intercultural usability of language learning websites has been published yet. There is a need to answer the question of how language learning websites integrate the target language and culture for the development of intercultural sensitivity and competence. This article explores intercultural aspects of language learning websites and presents usability guidelines for designing intercultural language learning websites.

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“…The conception of cross-cultural user interface has been introduced in Web design area because of the necessity of localization and internationalization (Jagne & Smith-Atakan, 2006;Marcus, 2001) and regarded as the highest level of Web design evolution (Grudin, 1990;Kamppuri et al, 2006). The theoretical foundations of cross-cultural Web user interface are built based on anthropologists' cultural models (Table 1).…”

Section: Cross-cultural User Interface Design and Anthropologists' Cumentioning

confidence: 99%

“…As a result, they have insisted that cultural features can be embedded into their proposed user interface elements. (Marcus, 2001) Metaphors, mental models, navigation, interaction, appearance Users understanding elements of website interface (Evers, 2002) Text, graphic elements, metaphors, general context, cultural context Five prior components of cross-cultural userinterface (Marcus & Baumgartner, 2004) Context, experience of technology, uncertainty avoidance, time perception, authority conception However, there is a doubt whether or not the anthropologists' cultural dimensions are appropriately representing a certain culture, and of how they are functionally related to specific language learning and cross-cultural Web user interface. Further, the effectiveness of the cultural dimensions in online learning environments has not been researched, but rather focused on user satisfaction toward visual and graphical interface.…”

Section: Cross-cultural User Interface Design and Anthropologists' Cumentioning

confidence: 99%

Cross-cultural language learning and web design complexity

Park

2012

Interactive Learning Environments

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Accepting the fact that culture and language are interrelated in second language learning (SLL), the Web sites should be designed to integrate with the cultural aspects. Yet many SLL Web sites fail to integrate with the cultural aspects and/or focus on language acquisition only.This study identified three issues: 1) anthropologists' cultural models mostly adopted in cross-cultural Web user interface have been superficially used; 2) Web designers deal with culture as a fixed one which needs to be modeled into interface design elements, so 3) there is a need for a communication framework between educators and design practitioners, which can be utilized in Web design processes. This paper discusses what anthropology can contribute to language learning, mediated through Web design processes and suggests a cultural user experience framework for Web-based SLL by presenting an exemplary matrix.To evaluate the effectiveness of the framework, the key stakeholders (learners, teachers and designers) participated in a case scenario-based evaluation. The result shows a high possibility that the framework can enhance the effective communication and collaboration for the cultural integration.Keywords: cultural integration; cultural usability; second language learning; user interface; Web based language learning IntroductionLanguage and culture are dimensions of each other that are interrelated and inseparable (Fantini, 1997;Pethő, 2005). Language and culture reflect and affect how individuals learn (Swierczek & Bechter, 2008). This principle is often ignored in Web-based second language learning (SLL). It has been agreed that Web technologies support quality of SLL by enhancing person-to-person interaction as well as person-to-interface interaction by adopting various communication tools (synchronous and asynchronous) (Son, 2008). Yet these communication technologies have been used to focus on language acquisition only rather than the cultural integration (Massey et al., 2001). Many SLL Web sites have been focusing on individual learners' progressive language acquisition and self-directed learning activities without or lack of the cultural integration (Altstaedter, 2009;Shih, 2005).Although some Web sites provide cultural information and materials, these are regarded as a merely supplementary or less interacting with the language learning (Kamppuri, Tedre & Tukiainen, 2006). When a SLL Web site is built with a template which has been developed with a specific culture and set of values, the template often restricts the flexibility and adaptability of a certain culture. Thus, it is seen that some graphical elements such as symbols and images are usually adopted to represent cultural characteristics. As Richardson and Smith (2007) From a perspective of Web design processes, however, anthropologists' cultural models are very complex to be embedded in interface design elements. To resolve this limitation, researchers claimed that the cultural models need to be integrated into the design process (i.e.Jagne & Smith- Atakan, ...

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Cross-cultural user-interface design

Cited by 20 publications

References 4 publications

Using Converging Strategies to Reduce Divergence in Intercultural User Interface Design

Using Converging Strategies to Reduce Divergence in Intercultural User Interface Design

Intercultural usability of language learning websites

Cross-cultural language learning and web design complexity

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