Startup companies, as an organization in the early phase, have different characteristics than mature organization. The research method is qualitative because the purpose is trying to understand the startup characteristics. The research object is Indonesia fashion startup companies because it is one of the most promising start ups in Indonesia. Strategy choices are crucial in fashion startups in Indonesia. Objective of this paper is to analyze the strategy that has been used in fashion startups in Indonesia. Most of the startups use intuitive decision making. The result is most fashion startups tend to use intensive strategy because the market is still growing. Intensive market penetration through marketing strategy and related diversification are the two strategies that commonly used in fashion startups in Indonesia.
This study proposes a structural evaluation to link key performance indicator into a strategy map based on sustainability balanced scorecard framework for manufacturing industry in Indonesia. With four perspectives (finance, stakeholder, internal business process and learning and growth) on Sustainability Balanced Scorecard, the evaluation of relationship between perspectives and indicators of manufacturing industry are synthesized from relevant literature and experts. The Decision Making Trial and Evaluation Laboratory (DE-MATEL) method employed to identify critical central and influential factors, to determine the causal relationship and finally to develop a visual strategy map to improve corporate sustainability. The three most important indicators are sustainability award, certification of environmental and social standards and resource productivity. The result can help prioritizing the performance indicators and show which areas that need improvement most.
Inappropriate packaging design and implementation of quality improvement of plastic waste paradigm affected low acceptance of waste for mechanical recycling. This research proposed material value conservation paradigm with design for recycling principles as key solution in avoiding its value degradation. Phenomenology and plastic quality measurement implemented as methodologies of research. Some evident in Indonesia verified the presence of the new paradigm in practice and followed with estimation of its prospective benefit. The new paradigm will generate broader impact and more benefit if adopted for other type of materials, especially for region with high density of people and high consumption rate of conserved products.
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