Characteristics of Startup Company and Its Strategy: Analysis of Indonesia Fashion Startup Companies

Nurcahyo, Rahmat; Akbar, Mohammad; Gabriel, Djoko Sihono

doi:10.14419/ijet.v7i2.34.13908

Cited by 28 publications

(26 citation statements)

References 15 publications

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“…Secara keseluruhan, cerug pasar (niche market) diidentifikasikan oleh mayoritas responden sebagai segmen pasar (Nurcahyo 2018). Segmen yang dimaksud adalah sebagai strategi yang diterapkan pelaku usaha sasirangan untuk fokus ke pelanggan tertentu, yaitu konsumen yang gemar dengan produk khas daerah (Hussein 2019).…”

Section: Segmentasi Produk Sasirangan Pewarna Alamunclassified

Preferensi Konsumen terhadap Produk Sasirangan di Kota Banjarmasin

Pradana¹,

Fitriyanti

2021

JKP

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Sasirangan merupakan kain khas dari Kalimantan Selatan yang kerap kali digunakan pada acara-acara formal, maupun sebagai seragam kantor. Namun seiring dengan berjalannya waktu, kain sasirangan sudah mulai digunakan sebagai pakaian sehari-hari bagi masyarakat di Kalimantan Selatan. Penelitian ini bertujuan untuk menganalisis prefrensi konsumen dalam memilih produk sasirangan. Penelitian ini menggunakan metode deskriptif-eksploratif untuk menggali lebih dalam aspek prefrensi konsumen dalam memilih produk sasirangan. Dengan model ini, dapat diidentifikasi secara mendalam potensi pasar dari produk sasirangan serta apa saja hambatan-hambatan dalam pengembangannya. Preferensi utama bagi konsumen dalam membeli produk sasirangan adalah kombinasi warna, motif, kenyamanan, harga, pewarna alam, tren dan merek. Konsumen secara umum sangat memperhatikan warna dan motif sebagai pertimbangan utama dalam memilih sasirangan. Di sisi lain, merek tidak menjadi prioritas utama, bahkan cenderung tidak diperhatikan dalam keputusan membeli, hal ini dikarenakan hampir tidak ada sasirangan bermerek yang dominan di Kalimantan Selatan. Jenis pewarna yang digunakan juga masih belum menjadi prioritas oleh konsumen sebagai bahan pertimbangan utama dalam membeli produk sasirangan.

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Section: Segmentasi Produk Sasirangan Pewarna Alamunclassified

Preferensi Konsumen terhadap Produk Sasirangan di Kota Banjarmasin

Pradana¹,

Fitriyanti

2021

JKP

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“…The characteristics of companies have a classification as a start-up company from 4 dimensions: (1) Organizational, namely the organization of small-scale, dominated organizationally young, environment organization homogeneously, the organizational structure in the form of informal, have a little difference in the organization, and the organization is centralized; (2) Ownership, the relation between owner and managers in decision-making, as well as the supervision, conducted directly; (3) Strategy and Innovation, including the use of grooved marketing strategy, oriented towards risk, rapid innovation, as an activator of the first or second, and the lack of research products; and (4) Funding from personal savings or a family [22].…”

Section: Human Security: Millennial Generation Actuating Angkuts Based Applications In Managing Wastementioning

confidence: 99%

Model-Based Waste Management Handling Angkuts Application to Smart City: The Perspective of Human Security

Elyta¹

2021

TURCOMAT

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Security today is not only defined from a military standpoint, but also human security in which it has relations to social issues, human rights, economic, and environmental. Environmental issues, one of which is on the management of waste handling. A large amount of waste that goes to the place of final processing Pontianak Batu Layang is Hundreds of tonnes per day to make some millennials led by Muhammad Hafiz Waliyyudin initiating Angkuts application to support the city of Pontianak in waste management. This research used a descriptive method for designing a management model, especially waste management planning and actualization of Angkuts towards application-based Smart City from the perspective of human security. Based on these results, the researchers concluded that the design of waste handling management is done through planning and actuating. Planning applications applied technologies based on Angkuts industrial era 4.0 toward achieving smart city. Implementation of an application-based waste handling management Angkuts millennial generation is through participation and government support. As a recommendation, the application has the potential to support Angkuts based waste handling applications in the human security perspective to be used in a wider area again, not only in the city of Pontianak.

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“…In decision-making, start-up companies often do not use strategic management tools. With centralized decision-making, start-up companies take a more flexible and adaptive path in decision-making [3].…”

Section: Introductionmentioning

confidence: 99%

Critical Factors in Indonesia’s E-Commerce Collaboration

Nurcahyo

Putra

2021

JTAER

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Indonesia’s e-commerce development, with growth forecast of up to USD 300 billion by 2020, encourages many e-commerce companies to create new value in their products/services. Opportunities for e-commerce start-up collaboration programs increase the opportunities for e-commerce to grow. In e-commerce, decision-making for collaborations tends to be intuitive, centralized, and does not use strategic management tools. This study aims to identify critical factors as the main consideration in collaborative decision-making between e-commerce companies and partners. The study was conducted by developing a questionnaire for decision-makers in e-commerce collaborations. The study used the TOE framework, AHP, and TOPSIS methods. As part of the research’s object, the payment method was chosen for an e-commerce company collaborative program. Based on the criteria identified against the existing framework, there are 11 critical factors. The top three criteria are (1) networks and cooperation, (2) management commitment, and (3) knowledge and expertise in digital business. Based on the TOE framework, the main priority is the provision of e-wallet payment methods, which can be done by adding service providers. While research is limited as to the factors’ priority, future studies are suggested to select other collaborative programs or develop a collaborative strategy framework.

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Characteristics of Startup Company and Its Strategy: Analysis of Indonesia Fashion Startup Companies

Cited by 28 publications

References 15 publications

Preferensi Konsumen terhadap Produk Sasirangan di Kota Banjarmasin

Preferensi Konsumen terhadap Produk Sasirangan di Kota Banjarmasin

Model-Based Waste Management Handling Angkuts Application to Smart City: The Perspective of Human Security

Critical Factors in Indonesia’s E-Commerce Collaboration

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