The contribution of UMKM business actors is considered quite significant for the development of the economic structure, however, the UMKM sector players must still manage their strategies so that this contribution can continue to grow. To achieve sustainability and continue to make a positive contribution, MSMEs must have a business strategy and competitive power that are relevant to market conditions. The discussion about environmentally friendly products is increasingly being discussed. The high people's willingness to buy environmentally friendly products illustrates that more and more consumers are starting to become aware of environmental conservation and minimize environmental pollution due to the consumption of certain products. This is considered as an opportunity, companies try to respond positively and encourage companies to do innovative things by introducing new business strategies known as green marketing strategies. Researchers will try to see how green marketing strategies influence the trust of green customers, then how green marketing strategies and green customer trust affect green purchase intention and green purchase behavior in the MSME sector, especially in the type of handmade environmentally friendly Indonesian products. This study used the PLS (Partial Least Square) data analysis method using the SmartPLS version 3. The respondents in this study were 350 respondents spread across several regions of Indonesia. The technique of distributing questionnaires used the snowball sampling method. The research result states that green marketing strategies, green customers, and green purchase intention have a very big influence in shaping the behavior of purchasing environmentally friendly products for green consumers.
This study aims to analyze the implementation of an organizational culture that is applied and the expected Bandung Polytechnic LP3I in four years to come, through OCAI profile mapping method to obtain the organizational culture profile Bandung Polytechnic LP3I current of the order of the highest to the lowest impact. Mixed data retrieval technique that is parallel both quantitative and qualitative. Where quantitative and qualitative data collected in the same time and analyzed to complement each other. The results of the training needs analysis based on gap indicates that the required training, organizational culture oriented to improving the market and adhocracy organizational culture.
Micro, Small and Medium Enterprises (MSME) have an important and strategic role in Indonesia's economy. But the competitiveness of MSME in Indonesia is still lower compared to those of developed countries. This study aims to improve the MSME brand strategy established at Qlapa.com. This research is quantitative with a consumer survey approach on Qlapa.com, while data analysis uses Partial Least Square. The results show that Customer-Based Brand Equity (CBBE) has a significant influence on purchasing decisions; consumer psychology has a significant influence on purchasing decisions; consumer psychology has an influence on the formation of CBBE; CBBE has a moderating role with a significant mediating influence on changes in acquisition results; and CBBE has a moderating role with imperfect mediation effects on the formation of purchasing decisions for MSME products. Therefore, to improve the MSME brand strategy established at Qlapa.com, it is necessary to increase the influence of CBBE on purchasing decisions for MSME products.
Melalui website resmi GoFood melalui perusahaannya GoJek, ada beberapa diskon potongan harga yang dilakukan GoFood selama 2022, salah satunya adalah ‘Pasti Ada Promo: Diskon s.d 120 ribu dan Diskon Ongkir di GoFood’ yang membuat konsumen melakukan pembelian berulang dan berperilaku impulsif. Namun, diskon potongan harga tersebut tidak merata ada pada setiap akun konsumen. Maka dari itu, tujuan penelitian ini adalah untuk mengetahui pengaruh harga, strategi promosi dan keputusan pembelian berulang terhadap perilaku pembelian impulsif. Responden pada penelitian ini merupakan masyarakat dari wilayah kota Bandung dengan jumlah 100 responden didapat dengan menggunakan teknik non-probability sampling. Penelitian ini diolah menggunakan SEM-PLS (Partial Least Square) dengan software Smart PLS 3.0. Hasil penelitian menunjukan bahwa harga dan strategi promosi memiliki pengaruh yang signifikan terhadap keputusan pembelian berulang, harga dan strategi promosi memiliki pengaruh yang signifikan terhadap perilaku pembelian impulsif. Namun, keputusan pembelian berulang tidak memiliki pengaruh yang signifikan terhadap perilaku pembelian impulsif.
Sociolla sudah menghadirkan inovasi dan berbagai ide kreatif dalam memberikan pengalaman belanja bagi para pelanggannya, tidak menutup kemungkinan Sociolla masih mengalami kendala dan menerima keluhan dari beberapa konsumen. Permasalahan tersebut misalnya: ketidaksesuaian produk yang didapat, keterlambatan dalam pengiriman, pelayanan kurang baik dari beberapa karyawan, beberapa kali aplikasi mengalami error, dan masalah-masalah lainnya. Untuk itu, penelitian ini bertujuan untuk melihat pengaruh Electronic Service Quality dan Electronic Word of Mouth terhadap minat penggunaan aplikasi dan keputusan pembelian studi pada pengguna Sociolla di Kota Bandung. Penelitian ini menggunakan metode penelitian kuantitatif dengan melibatkan partisipasi dari 100 responden yang ditentukan dengan teknik Non-probability sampling. Kriteria responden yang ditetapkan dalam penelitian ini ialah seseorang yang pernah melakukan pembelian pada aplikasi atau website dan juga offline store Sociolla. Data diolah menggunakan software smartPLS 3.0 yang merupakan model persamaan dari Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukkan bahwa Electronic Service Quality memiliki pengaruh yang signifikan terhadap minat penggunaan aplikasi, Electronic Service Quality memiliki pengaruh yang signifikan terhadap keputusan pembelian, Electronic Word of Mouth memiliki pengaruh yang signifikan terhadap minat penggunaan aplikasi, Electronic Word of Mouth memiliki pengaruh yang signifikan terhadap keputusan pembelian, dan minat penggunaan aplikasi memiliki pengaruh yang signifikan terhadap keputusan pembelian.
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