Social media platforms offer nonprofits considerable potential for crafting, supporting, and executing successful fundraising campaigns. How impactful are attempts by these organizations to utilize social media to support fundraising activities associated with online Giving Days? We address this question by testing a number of hypotheses of the effectiveness of using Facebook for fundraising purposes by all 704 nonprofits participating in Omaha Gives 2015. Using linked administrative and social media data, we find that fundraising success—as measured by the number of donors and value of donations—is positively associated with a nonprofit’s Facebook network size (number of likes), activity (number of posts), and audience engagement (number of shares), as well as net effects of organizational factors including budget size, age, and program service area. These results provide important new empirical insights into the relationship between social media utilization and fundraising success of nonprofits.
Charities are under increasing pressure to be accountable. Using a novel dataset, we provide the first analysis of the characteristics of charities voluntarily disclosing details of serious incidents that may threaten their organisation. Financial loss, fraud and theft, and personal behaviour account for a majority of serious incidents reported. Larger, older organisations that have previously been subject to a regulatory investigation are more likely to report serious incidents. However, it is smaller, younger charities where the regulator perceives there to be greater risk of organisational demise arising from the incident.
Authors' Note The authors would like to thank the Economic and Social Research Council(ESRC) and the Office of the Scottish Charity Regulator (OSCR) for their generous financial support of the research through a collaborative PhD studentship. In particular credit is due to Louise Meikleham and Judith Turbyne at OSCR for their substantial co-operation and feedback, and the anonymous reviewers for their insightful and constructive comments.
DataThe data underpinning the analysis can be obtained by contacting the corresponding author, though it will be made available through an open-access repository in the near future.
AbstractCharities in the UK have been the subject of intense media, political and public scrutiny in recent times; however our understanding of the nature, extent and determinants of charity misconduct is weak. Drawing upon a novel administrative dataset of 25,611 charities for the period 2006-2014 in Scotland, we develop models to predict two dimensions of charity misconduct: regulatory investigation and subsequent action. There have been 2,109 regulatory investigations of 1,566 Scottish charities over the study period, of which 31 percent resulted in regulatory action being taken. Complaints from members of the public are most likely to trigger an investigation, while the most common concerns relate to general governance and misappropriation of assets. Our multivariate analysis reveals a disconnect between the types of charities that are suspected of misconduct and those that are subject to subsequent regulatory action.
The distribution of charitable organizations in an equitable and socially just manner is a long-standing policy concern in the United Kingdom and many other jurisdictions. Geographic variations are important as they are linked to potentially inequitable service provision and opportunities for participation in voluntary activities. This study links large-scale administrative data on charities registered in England and Wales with local authority-level measures of material deprivation for 5 U.K. census years (1971–2011). Count and spatial regression models show evidence of nonlinear associations between charity density and social need, and changes in the shape of this distribution over time. In general, charity density is highest in the least deprived local authorities but this varies across different types of organizations and census years. These results provide important new insights into the evolving relationship between charity density and social need, and demonstrate the value of adopting more advanced, longitudinal statistical approaches for studying this phenomenon.
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