QR Code Indonesian Standard (QRIS) is a digital payment system using a QR code that officially regulated in 2020. However, during the implementation of QRIS, there were still several problems, including security and data problems. The balance at the transaction time was not truncated, misuse of data, and application errors when scanning QR codes. This study aims to determine the factors that affect the acceptance of digital payments using QRIS. Especially those related to gaps in problems and research by combining the theory of acceptance and use of technology (UTAUT) and other variables that are also a problem in applying digital payments Security and Trust. The target population of this study is all digital payment users who use QRIS. Through the convenience sampling method, with a sample of 205 respondents. The questionnaire is distributed through an online questionnaire with Microsoft form. After that, the data will be evaluated using the Structural Equation Model (SEM) - Partial Least Square (PLS). The study results show that security as a reference is fundamental for users to increase their intention to use QR codes. Meanwhile, other components such as performance expectations and trust have proven to be essential components in initiating the intention to use digital payments using QR Code. However, not all variables from UTAUT have a significant impact, such as effory expectations. This is because an essential point in using digital payments using QR codes, especially during a pandemic, requires more security and productivity.   Received: 19 June 2021 / Accepted: 15 September 2021 / Published: 5 November 2021

In this study, we investigate the relationship between green brand positioning (GBK), attitude toward green brand (AGB) and green brand knowledge (GBK) on green product, specifically in beauty and body care products. It also sought to examine consumer’s purchase intention (PI) of this product using those variables. The methodology which is used to analyse the data obtained is using an exploratory quantitative approach. The data evaluated by Partial Least Square – Structural Equation Model (PLS-SEM). This study used purposive sampling techniques to determine the sample of employees who work in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek), Indonesia. The outcomes indicate that all these factors contribute to purchase intention of this green beauty and body care product. This study is also found that GBP has a positive direct contribution to AGB, GBK, and PI. Originality and practical implications from this study are that, the green product companies must pay attention to the brand positioning because it would alter consumer’s attitude and intention towards of green products. Thus, companies should focus more on developing promotional messages that are more directed towards sustainable values or optimizing communities that support sustainability lifestyles. More deeply, eco-friendly beauty and body care products are very widely used today, so the results of this research are expected to contribute in terms of how can customer’s intensions are increased in buying these products.

The purpose of this study was to examine the effect of South Korean artist brand ambassadors on customer satisfaction, repurchase intention and customer loyalty. The data collection method in this study used a survey method with an instrument in the form of an onlinequestionnaire. The sampling technique used is proportional random sampling. The sample used in this study was 226 respondents with the criteria that they had made online shopping transactions in Indonesian e  commerce, fashion product customers from one of the e[1]commerce stores, Tokopedia, Shopee, Lazada, Blibli, resided in the Jabodetabek area, made transactions for fashion products. in the same e  commerce in the last three months, and know at least a little about South Korean artists. The data analysis technique in this study uses Structural Equation Modeling (SEM) with SPSS software version 25 and AMOS version 26. The results of this study indicate that brand ambassadors have a positive influence on customer satisfaction and customer loyalty and customer satisfaction has a positive influence on repurchase intentions. Tujuan dari penelitian ini adalah untuk menguji pengaruh positif dan signifikan brand ambassador artis korea selatan terhadap kepuasan pelanggan, niat beli dan loyalitas pelanggan. Metode pengumpulan data pada penelitian ini menggunakan metode survei dengan instrumen berupa kuesioner online. Teknik pemilihan sampel yang  digunakan adalah random probability sampling. Sampel yang digunakan dalam penelitian ini sebanyak 226 responden dengan  kriteria pernah melakukan transaksi belanja online di e  commerce Indonesia, pelanggan produk fashion dari salah satu e  commerce Tokopedia, Shopee, Lazada, Blibli, bertempat tinggal di wilayah Jabodetabek, melakukan transaksi produk fashion di e  commerce yang sama dalam tiga bulan terakhir, dan mengetahui setidaknya sedikit tentang artis Korea Selatan. Teknik analisis data dalam  penelitian ini menggunakan Structural Equation Modeling (SEM) dengan software SPSS versi 25 dan AMOS versi 26. Hasil penelitian ini menunjukkan bahwa brand ambassador memiliki pengaruh positif terhadap kepuasan pelanggan dan loyalitas pelanggan serta kepuasan pelanggan memiliki pengaruh positif terhadap niat beli.

The purpose of this research is to measure the influence between 1) E-Service Quality towards Purchase Intention, 2) Online Customer Review towards Purchase Intention, 3) Online Customer Review towards Purchase Decisions, 4) E-Service Quality towards Purchase Decisions, and 5) Purchase Intention towards Purchase Decision, and also to find the implications in each influence. Data collection method by using electronic questionnaire through Google Forms. Research object is Jakarta citizen that has accessed or completed at least one transaction in Tokopedia e-commerce with research conducted in April 2022 until July 2022. There are 200 samples that were analyzed using research design of Structural Equation Model (SEM) with AMOS software to process and analyze research results. Result shows that there are positive and significant effects for all of the proposed hypotheses. Result implies that even though e-Service Quality, Online Customer Reviews, and Purchase Intention, has positive and significant effects towards Purchase Decision, Tokopedia could still improves their services in several aspect such as protecting consumer purchasing behavior, increasing customer review frequency, increasing awareness for intention to purchase, and increasing overall services.

Purpose: The COVID-19 pandemic has led to an increase in the use of e-commerce as a shopping platform in Indonesia. This study aims to identify the factors that influences consumers’ intention to shop through e-commerce platforms. Design/Methodology/Approach: The study uses a survey method to collect data from online shoppers in the 11-24 age range. The research model includes shopping orientation as a mediating variable. The data analysis reveals that perceived enjoyment, social norms, social presence, and perceiver utility positively and significantly affect e-commerce shopping intention. The study also identifies the mediating role of shopping orientation. Finding: The results shows that shopping orientation fully mediates the relationship between perceived utility and e-commerce shopping intention. Conclusion: The study highlights the importance of perceived enjoyment, social norms, social presence, perceived utility, and shopping orientation in driving e-commerce shopping intention. To increase perceived utility, e-commerce managers should provide information that emphasizes the convenience of shopping through their platforms. Finally, what can be implied from this study's results is how managers can increase the shopping orientation of potential consumers. Research Limitation: The study’s sample is limited to consumers aged 11 to 24 years, where at that age, many people in Indonesia do not have good purchasing power. Future research should consider a more diverse sample. Additionally, the study only examines the full mediation of shopping orientation on the relationship between perceived utility and e-commerce shopping intention. Therefore, further research is recommended to examine whether shopping orientation is fully mediated in the relationship between perceived utility and e-commerce shopping intention.