Research has been conducted on applying project-based learning (PjBL) through the Science, Technology, Engineering, and Mathematics (STEM) approach during the pandemic. Tests were given to 30 first-year students conducted by Distance Learning (DL). The research method used a pre-post experimental one-group design. The results showed a minimum pretest score of 50 and a maximum value of 70. After being treated, the minimum posttest result was 75, and the maximum result was 90. There was a significant difference of 60 for the average pretest and posttest from the average pretest and posttest. The average posttest is 79.
In the online era like today, Indonesians prefer to buy and sell products through social media. Instagram is widely used to promote products. Consumer purchasing decisions are very important to be reviewed by the company because it will have an impact on the survival of the company. One important aspect is the Instagram celebrity endorser. The purpose of this study was to determine the effect of using celebrity instagram endorser on purchasing decisions in online businesses in Bandung. The place of research was conducted at Mayoutfit Bandung. This research is a quantitative descriptive study with simple linear regression analysis. The data collection technique is through the distribution of questionnaires distributed to Mayoutfit consumers who use Instagram. The data analysis technique is done by validity and reliability test, descriptive test, classic assumption test, normality test, simple linear regression test, hypothesis test and test coefficient of determination. This study shows the influence of Instagram celebrity endorser on consumer purchasing decisions. Suggestions for future research and practical suggestions will be presented further. Keywords: Celebrity endorser, Instagram, Onlineshop, Purchase Decision
Industri perbankan mencapai tujuannya melalui banyak cara, diantaranya melalui kegiatan komunikasi pemasaran. Pada saat ini, PT Bank BTPN Tbk KCP X mengalami kenaikan jumlah nasabah secara terus menerus di saat pandemi. Selain itu, PT Bank BTPN Tbk KCP X telah memeroleh peringkat kredit teratas. Tujuan penelitian ini untuk mengetahui pengaruh komunikasi pemasaran terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Variabel yang digunakan dalam penelitian ini terdiri dari dua variabel yakni Komunikasi Pemasaran dan Keputusan Pembelian. Teknik pengambilan data dalam penelitian ini menggunakan kuesioner. Sementara itu, teknik analisis data yang digunakan adalah regresi linier sederhana. Hasil penelitian membuktikan bahwa terdapat pengaruh komunikasi pemasaran terhadap keputusan pembelian secara positif dan signifikan. Temuan lebih lanjut akan dibahas dalam penelitian ini.
The automotive industry is experiencing a decline in sales in 2020 and 2021 is expected to become one of the main forces to improve the national economy of Indonesia. This encourages the automotive industry to have a business competitive advantage. The phenomenon from several consumers of Showroom X Bandung, namely the quality of service provided was less than optimal. Based on the findings in previous research, service quality affects customer satisfaction. This study aims to examine the effect of service quality on customer satisfaction. This study uses the theory of service quality and customer satisfaction from some previous literature. The data collection technique uses a questionnaire that consists of 10 items. Measurement of variables based on the five dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy. Based on the test results, the S value is more than 1, which shows that consumers are satisfied with the quality of showroom services. The data was analyzed by validity test, reliability test, descriptive statistical test, and hypothesis test. The hypothesis test results show the influence of service quality on customer satisfaction in Showroom X Kota Bandung. Keywords: service quality, customer satisfaction Abstrak Industri otomotif mengalami penurunan penjualan di tahun 2020 dan di tahun 2021 diharapkan menjadi salah satu kekuatan utama untuk meningkatkan perekonomian nasional negara Indonesia. Untuk itu industri otomotif perlu memiliki keunggulan bersaing bisnis.Fenomena dari beberapa Showroom di Kota Bandung menunjukkan kualitas pelayanan yang diberikan kurang optimal.Berdasarkan temuan pada penelitian terdahulu, kualitas pelayanan berpengaruh terhadap kepuasan konsumen.Penelitian ini bertujuan menguji pengaruh kualitas pelayanan terhadap kepuasan konsumen.Peneliti menggunakan teori kualitas pelayanan dan kepuasan konsumen dalam kajian ini.Teknik pengumpulan data menggunakan kuesioner yang berjumlah 10 butir pernyataan.Pengukuran variabel berdasarkan kelima dimensi kualitas pelayanan yaitu tangible, reliability, responsiveness, assurance, dan empathy.Berdasarkan hasil pengujian diperolehnilai S lebih dari 1yang menunjukkan bahwa konsumen puas dengan kualitas pelayanan showroom. Analisis data dilakukan dengan uji validitas, uji reliabilitas, uji statistik deskriptif, dan uji hipotesis.Hasil juga menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap kepuasan konsumen di Showroom X Kota Bandung. Kata kunci : kualitas pelayanan, kepuasan konsumen
Restrictions on passengers during the Covid-19 pandemic at airports aim to reduce the rate of transmission of Covid. However, this actually increases the growth of freight forwarding which has an impact on increasing cargo. At the cargo terminal there is no x-ray which functions to check cargo and post. Therefore, cargo and post must be checked by the regulated agent outside the line 1 area. Several incidents have been found at the regulated agent which may have an impact on losses. This study aims to determine the procedure for checking outgoing cargo at the regulated agent, to find out the problems that occur in checking outgoing cargo at the regulated agent, and to find out solutions to overcome problems in checking outgoing cargo at the regulated agent. This study uses qualitative research methods with more data collection techniques on participant observation, in-depth interviews and documentation conducted on cargo agent and regulated agent. The results of the study prove that all research objectives, namely procedures for checking outgoing cargo at the regulated agent, problems that occur in checking outgoing cargo at the regulated agent, and solutions to overcome problems in checking cargo outgoing at the regulated agent have been identified. Furthermore, practical conclusions and suggestions will be discussed in more depth in this study.
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