Brief manual-guided interventions can be effective with White and African American CGs, and greater attention should be paid to possible differential responses to interventions by race and relationship to care recipient.

Objectives-Recruitment is often the most challenging aspect of research with older persons. Social marketing-applying marketing techniques to influence the behavior of target audiences to improve their welfare-can help researchers identify factors Methods-Illustrations of social marketing principles are provided from the Resources for Enhancing Alzheimer's Caregiver Health project, a national Alzheimer's caregivers study that targeted ethnic and racial minorities.Results-Social marketing principles-the six Ps of participants, product, price, place, promotion, and partners-provide a theoretical framework for organizing and planning recruitment activities, including developing varying strategies to define the target audience (participants), develop the intervention (product), manage time and trouble (price), target the audience, improve accessibility (place), promote the study, and develop and work with partners.For reprints, please write to Linda Nichols, Ph.D.,

Alzheimer's disease and other dementias are common disorders that widely affect older adults of all races and ethnicities. Although there has been considerable research focusing on the stress experienced by family caregivers of patients with dementia, there has been little work to guide clinicians in tailoring interventions to the special needs of racially and ethnically diverse families. This paper reviews guidelines for creating culturally competent interventions, as well as reviewing the literature on racial, ethnic, and cultural differences in the stress associated with caregiving for a family member with dementia. The paper then presents three intervention programs (adapted from existing treatments) that were tailored to be sensitive to cultural issues in caregiving among African Americans, Cuban Americans, and Mexican Americans. Results and directions for future research gathered from these intervention programs are presented and implications for clinicians and researchers are discussed.

1. Gerontological nurses can use accessible and convenient telephone care to provide follow-up services, health counseling, triage and reassurance. 2. Attentiveness to sensory impairments and losses; physical ability; interpersonal factors, culture, and education level is crucial to effective telephone care. 3. Proper documentation is a component of telephone care.