Social Marketing as a Framework for Recruitment

Nichols, Linda O.; Martindale‐Adams, Jennifer; Burns, Robert; Coon, David W.; Ory, Marcia G.; Mahoney, Diane Feeney; Tarlow, Barbara; Burgio, Louis D.; Gallagher‐Thompson, Dolores; Guy, Delois; Argüelles, Trinidad; Winter, Lieven De

doi:10.1177/0898264304269727

Cited by 48 publications

(61 citation statements)

References 22 publications

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“…For Papanicolaou (Pap) smear rates were improved (73-87%; p À0.003) and mammography increased (31-56%; p < 0.001) in the intervention city (Paskett et al, 1999). In contrast, a totally different way of employing social marketing is reported by Nichols et al (2004) in a study that used social marketing as a framework for recruiting individuals to participate in an Alzheimer's research project. Research is an extremely important area of health that is frequently overlooked, underfunded, and lacks participation from consumers.…”

Section: Literature Reviewmentioning

confidence: 81%

Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

Talbert

2008

J of Philanthropy and Mktg

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Despite progressive preventative techniques, intervention programs, and guidelines to help reduce breast cancer mortality, African American women (AAW) remain affected by breast cancer in greater numbers compared to Caucasians. As rates of breast cancer mortality continue to increase among AAW, a greater need for change emerges, which should include crafting culturally specific social marketing programs that promote breast cancer awareness among AAW. This exploratory study focuses on social marketing strategies to promote this awareness. The research underscores several social marketing strategies from the perspective of AAW (N ¼ 130) breast cancer survivors. Qualitative data were collected from focus groups regarding social marketing strategies needed to promote breast cancer awareness. The discussions revealed social marketing campaigns that are culturally sensitive and unswerving are more likely to increase behavior modification. Furthermore, messages from other AAW tailored toward a specific market are more beneficial for promoting breast cancer screening.

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Section: Literature Reviewmentioning

confidence: 81%

Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

Talbert

2008

J of Philanthropy and Mktg

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“…Additional challenges in unstable settings where older adults reside have been well documented by gerontological nurse researchers (Buckwalter et al, 2009;Smith, Buckwalter, Kang, Schultz, & Ellingrod, 2008). Collectively, the five focus issue articles address many of these challenges and argue for the value of a well-planned, comprehensive, flexible, and targeted recruitment plan, as well as the need for pilot studies, qualified staff, and recruitment monitoring using data tracking systems (Lovato et al, 1997;Nichols et al, 2004;Tarlow & Mahoney, 2000). We hope you find value in the discussion; as always, your feedback is welcome.…”

Section: Recruitment Of Older Adultsmentioning

confidence: 97%

Recruitment of Older Adults: An Ongoing Challenge

Buckwalter

2009

Research in Gerontological Nursing

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EXCERPT I was honored last year when Dr. Elaine Souder invited me to serve as discussant for the “Circumventing Recruitment Potholes” symposium at the 2008 Gerontological Society of America conference in National Harbor, Maryland. The symposium was well attended with good questions and comments from the audience, many of whom shared their own recruitment stories. Clearly, recruitment issues in gerontological research remain an ongoing challenge. Thus, after reviewing the papers, hearing the symposium presentations, and reflecting on their content, I invited Dr. Souder and her University of Arkansas for Medical Sciences colleagues to consider transforming the successful symposium into a special issue for Research in Gerontological Nursing. Thankfully, they agreed to do so, and the first five articles in this issue are the outcome.

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“…Investigators in the REACH project used marketing techniques to improve minority recruitment. Marketing principles used included identifying the audience, developing the product, managing the cost to the participant, improving accessibility, promoting the study and working with partners [30] . Patsdaughter et al [31] reported on the difficulties in recruiting minorities into research studies.…”

Section: Discussionmentioning

confidence: 99%

Establishment of a Predominantly African-American Cohort for the Study of Alzheimer’s Disease

Bachman

Stuckey

Ebeling

et al. 2009

Dement Geriatr Cogn Disord

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Background/Aims: The recruitment of culturally diverse subject populations into research studies, particularly African-Americans (AA), has been the focus of intense interest by many groups. Methods: In this paper, we present the methodology utilized to create a predominantly AA cohort for the longitudinal study of risk factors in Alzheimer’s disease (AD). The underlying strategy was that of identifying geographically diverse clinical venues within South Carolina (SC) where large numbers of AA patients already come to seek medical care. Results: This strategy was successful, although recruitment rates for AA subjects (43.4%) still fell below those for white subjects (70.3%; p = 0.0025). Subject characteristics of AA subjects that chose to enroll were not substantially different from those that declined to participate. The demographic characteristics of this cohort were largely similar to those of the SC Alzheimer Disease Registry, a population-based database. The problems of standardization of subject recruitment and assessment across diverse clinical venues are also addressed. Conclusion: The utilization of geographically diverse sites for research recruitment where minorities already receive medical care is one practical solution to the problem of minority participation in research. Multi-site recruitment to improve minority recruitment can be accomplished with acceptable standardization and inter-rater reliability.

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Social Marketing as a Framework for Recruitment

Cited by 48 publications

References 22 publications

Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

Recruitment of Older Adults: An Ongoing Challenge

Establishment of a Predominantly African-American Cohort for the Study of Alzheimer’s Disease

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