Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

Talbert, Patricia Y.

doi:10.1002/nvsm.345

Cited by 17 publications

(14 citation statements)

References 32 publications

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“…This result got in agreement with many other studies that revealed that social marketing had been successful to improve use of a variety of products, including birth control pills and condoms, bednets to prevent transmission of malaria, oral rehydration salts, breast-feeding, the consumption of foods such as iodized salt and red palm oil to improve vitamin A status, and the consumption of multivitamin and mineral supplements (15) .…”

Section: Discussionsupporting

confidence: 90%

Effect of Social Marketing Campaign on Utilization of Primary Health Care Curative Services in Urban Sector of Sharkia Governorate

Ghobashi

Fouda²,

Khafagy

et al. 2017

Zagazig University Medical Journal

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Background: Primary Health Care (PHC) services underutilization was the main finding all over Egypt including Sharkia Governorate and social marketing campaign was a successful method to promote the use of such services. Aim & Objectives: The aim of this work is to maximize the utilization of PHC curative services with the following objectives: (1) to design and implement a tailored social marketing campaign in an urban area in Sharkia Governorate.(2) to assess the effect of this campaign on the rate of utilization of PHC curative services in the same urban area in Sharkia Governorate. Subjects & Methods: An intervention study in the form of six months social marketing campaign that was conducted in El-Ebrahemia City, Sharkia Governorate to promote the utilization of El-Ebrahemia Family Health Center (FHC) curative services. This campaign included internal and external marketing seminars, dissemination of promotional materials with participation of EL-Ebrahemia health district, the mosques leaders and the volunteers in its implementation. The evaluation was done through comparing the service output indicators and the households surveys results before and after campaign using Paired t test and McNamar test. Results: The campaign was able to increase the utilization of the studied households of all curative services especially 1st aid service from 0% to 17.6%. This was also accompanied with corresponding increase in the service output indicators during and after the campaign. Conclusion: Social marketing was an effective intervention to promote the utilization of El-Ebrahemia FHC curative services. Based on the results, it is recommended that the use of social marketing activities is an essential step to mobilize the served community to utilize PHC services.

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Section: Discussionsupporting

confidence: 90%

Effect of Social Marketing Campaign on Utilization of Primary Health Care Curative Services in Urban Sector of Sharkia Governorate

Ghobashi

Fouda²,

Khafagy

et al. 2017

Zagazig University Medical Journal

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“…In this regard, widespread propagation and raising public awareness about screening tests should be high on the agenda of healthcare systems. The results of this study, consistent with the literature, suggest that informing people through the media and physicians, as the most reliable sources of information, can be very helpful [ 19 ].…”

Section: Discussionsupporting

confidence: 88%

Knowledge and attitude of women regarding breast cancer screening tests in Eastern Iran

Izanloo

Ghaffarzadehgan

Khoshroo

et al. 2018

ecancer

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IntroductionAccording to recent statistics, there has been a rapid growth of breast cancer in developing countries. Thus, early detection is essential. This study is based on the perception of people in the Northeast of Iran regarding breast cancer screening.MethodsIn a cross-sectional study, 1469 women were selected randomly in the period from April to November 2016. The study population consisted of women or their companions referring to outpatient clinics or people in public urban areas who filled out a breast cancer screening questionnaire in an interview.ResultsThe patients’ age was in the range of 14 to 84 years (mean = 38.8). More than 84% of interviewees were not informed of breast cancer and screening tests. The main reasons mentioned by patients for their failure to do screening tests was ‘absence of any symptom or problem’ and ‘they did not think it was necessary’.There was not a significant difference between income level, marital status and knowledge of people about breast cancer screening tests (P > 0.05). However, employment, education level and family history had a positive effect on people’s awareness of breast cancer and its screening tests (P < 0.05).ConclusionThe lack of knowledge in people from low socio-economic classes was the main barrier to breast cancer screening. In this regard, organizing training programs by physicians and the media can help raise screening rates.

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“…Diversifying the PSAs with Mexican and Central American speakers would address this problem. As Talbert (, p. 345) argues, it is essential to craft “culturally specific social marketing programs that promote … awareness” in the target audience.…”

Section: Discussionmentioning

confidence: 99%

Tailoring but not targeting: a critical analysis of “the Meth Project” aimed at Hispanic youth

Scarpaci¹,

Burke²

2016

Int. J. Nonprofit Volunt. Sect. Mark.

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• This paper examines the Meth Project, a social marketing campaign that enlists violence and fear to persuade Anglo and Hispanic youth in the USA to avoid methamphetamines. Violent and graphic media spots, although perhaps initially effective for facilitating message acceptance, may be counterproductive for long-term campaign objectives. We draw on Witte's Extended Parallel Process Model to conceptualize how fear, risk, and behavior drive health-related behaviors. Merely translating the Anglo spots into Spanish is an insufficient strategy to reach Hispanic youth because it targets rather than tailors its message. Significant findings of content analyses show that public service announcements in Spanish, unexpectedly, underscore recovering users' concern for violating norms with schools, employers, and law enforcement (secondary groups), whereas the Anglo spots show users more upset for disappointing family, friends, and loved ones (primary groups). Culturally appropriate Latino spots should tailor their messages to the values of familism, collectivism, simpatía, personalismo, and respeto, which have implications for reaching Hispanic audiences in other social marketing contexts.

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Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

Cited by 17 publications

References 32 publications

Effect of Social Marketing Campaign on Utilization of Primary Health Care Curative Services in Urban Sector of Sharkia Governorate

Effect of Social Marketing Campaign on Utilization of Primary Health Care Curative Services in Urban Sector of Sharkia Governorate

Knowledge and attitude of women regarding breast cancer screening tests in Eastern Iran

Tailoring but not targeting: a critical analysis of “the Meth Project” aimed at Hispanic youth

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