Abstract. Cultural routes appear as a new concept that turned to be very beneficial in terms of the revitalization and presentation of cultural heritage in its broader sense -from archaeological sites to landscapes. These trails provide a unique purview into the spirit of modern countries and their inextricable connection to contemporary time. On the territory of present day Serbia 17 Roman emperors were born, which is one fifth and largest number of Roman emperors born anywhere in the world, outside of Rome. That was a good basis for developing idea of forming cultural route and starting the project "The Trail of the Roman Emperors" in Serbia. It can be one of the most important topics in the field of cultural tourism in Serbia, and the main goal of this paper is to give a proposal for its valorization and promotion for the tourism purposes. This will be achieved through the evaluation of all elements of tourist valorization on the basis of which general tourist assessment will be formed, while the purpose of SWOT analysis was to detect existing strengths and weaknesses, and provide real opportunities and risks for this cultural route.
Studies of the relationships between film, TV and tourism are relatively new, and in development main (in several countries, including Serbia) to highlight the benefits of film in promoting toursit products.
The territory of Zlatibor is known as a region of exquisite beauty, rich in
natural and anthropogenic values, and as such it is a significant tourist
destination. The tourism on Zlatibor started developing a long time ago,
however, recently there has formed a type of settlement with tourism as its
basic function, with no adequate planned development and control, which
deviates from the natural and aesthetic environment, disturbing the rare and
autochthonous quality of the territory. Zlatibor?s beauty has been disturbed
with unplanned construction and the development of tourism which is not
sustainable in the long-term. The aim of this paper is to point out to the
significance of spatial planning for further development of tourism on this
mountain and give suggestions on further development which would neutralise,
revitalise and improve the already degraded territory. Only by managing the
territory of Zlatibor properly, as a resource for tourism, will its economic,
ecologic and aesthetic value increase, which will ensure a long term benefit
on a local, regional and national level. [Projekat Ministarstva nauke
Republike Srbije, br. 47007]
This paper's frame of reference is tourism marketing, evaluating the image of targeted travel destination from the gender standpoint. For emerging destinations in southeastern Europe like Serbia, latent connections between destination image and gender are therefore of particular interest for exploration. The International Travel Trade in Berlin (ITB) was the venue for the research. The connections between ITB visitors' gender and the image they perceived about Serbia were assessed, crossed with their socio-demographic attributes, annual travel spending, information sources, association and awareness of Serbia. In this way, the authors wanted to observe and explain the perception of this target group of Serbia's image. The findings suggest that men and women do not differ in attitudes related to the country's image. On the other hand, there is a difference in image scores for positive, negative and no associations of Serbia. The research results could help in modifying tourism strategies for Serbia.
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