In tourism trends on global level became obvious the popularity of cultural tourism. There is a growing interest and connection between natural and cultural heritage with a living societies, with the growing concern for nature and heritage preservation. Importance of tourism and the role of cultural tourism are becoming of strategic importance in global economy, especially in underdeveloped countries. This study examine the successful management practices in creation of culture based tourism destinations and applying their practices to undeveloped regions. Study is using principles and practices that are in-line with "eco-museum", "cultural routes" and "cultural district" ideals, which break from traditional approaches to heritage management and tourism use. The aim is to highlight the synergies between common philosophy and promotion, safeguarding and conservation of heritage and enhancing the economic, social and cultural wellbeing of local communities. Theoretical base of study is focused on principles of tourism valorization method applied on heritage complexes, sustainability indicators of tourism development and a survey conducted on a focus group of tourism experts engaged in Ibar Valley in Serbia, that enabled the quantitative results of the evaluation process. The aim is to highlight the synergies between landscape, heritage and festivals (living culture), trough safeguarding and conservation of heritage resources and tourism promotion.
The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments.
Sustainability of tourism destinations has become the main focus in planning and managing tourism development. Despite existing legislation and an institutional framework to safeguard balanced tourism growth, many destinations fail to properly address it. So far, studies are limited in exploring sustainable tourism impacts from a policy perspective. This study follows previous ones in using the triple bottom line sustainability approach to define tourism impacts. It argues, in particular, for a nexus between understanding of policy perception and sustainability, and it applies this to tourist destinations in Serbia to determine whether they are operating sustainably. For this purpose, the data were collected using a combination of multiple methods, involving interviews with policymakers and content analysis of strategic documents. This study further suggests a model that assesses the extent of the sustainability of tourist destinations. The results illustrate the importance of understanding policy perceptions in shaping and facilitating sustainability and informing policy enablers on how to improve and reform current tourism development. The model can be adopted and applied to any tourist destination facing an inevitable need to re-shape their tourism development plans and policies, while the implications address the need to build a participative policy approach to sustainable tourism development.
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