This study analyses the image of China as it is represented on international English-language social media. A content analysis was performed on items collected from Wordpress, Technorati, Digg, Reddit, Twitter, Facebook, YouTube, Topix, NowPublic and CNN iReport sources. The analysis finds that international English-language social media presents a more neutral and diverse China in terms of economy, culture and technology than does the international mainstream media. Social media depicts China as a rising economic power whereas constructs such as 'Fascinating China' and 'Innovative China' represent the country's cultural and technological image. However, the analysis also finds that international social media uncritically repeats stereotyped Chinese social, political, religious and ethnic images it captures from the international mainstream media.
China's family planning slogans and posters, looked at over time, reflect an evolution in the communication approach used by the message senders. This article employs both qualitative and quantitative approaches to record family planning slogans and posters throughout China. It finds that changes in the political, economic, technological and population environments in China have been accompanied by significant transitions in China's family planning slogans and posters. Message senders have re-conceptualized their orientation from control to service. While new commercial slogans and posters have come on the scene, there are still many family planning slogans and posters in cities and villages. The forms of slogans and posters have become more colourful and advanced, and the contents have become more elaborated: more humanistic contemporary ones have replaced the intimidating and forceful slogans and posters of the past. The old propaganda model of family planning slogans and posters is undergoing transformation in China to the persuasion model.
Over four decades, ICT rapidly proliferated in China, transforming, and reshaping the country’s international communication in theory and practice. In parallel with economic achievements after the reform and opening-up, China aspires to enhance accordingly its international influence, thus requiring its media to emerge on the global stage. The article suggests that ICT plays a significant role in driving Chinese media’s global outreach, thereby enhancing soft power and improving its national image. Against the backdrop of continuous hegemony and unbalance in the global communication networks, the Belt and Road Initiative (BRI) launched by China aims to benefit developing countries in the Global South by constructing ICT infrastructures. Following the practice, the concept of a Community of Shared Future for Mankind was advanced to promote multilateral cooperation and better communication. China shoulders unprecedented responsibilities in an increasingly multipolar world where a new global communication order is expected.
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