Abstract:Over four decades, ICT rapidly proliferated in China, transforming, and reshaping the country’s international communication in theory and practice. In parallel with economic achievements after the reform and opening-up, China aspires to enhance accordingly its international influence, thus requiring its media to emerge on the global stage. The article suggests that ICT plays a significant role in driving Chinese media’s global outreach, thereby enhancing soft power and improving its national image. Against the… Show more
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