Transition of Chinese family planning slogans and posters

Xiang, Debao

doi:10.1386/post.1.1.95_1

Cited by 3 publications

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“…The idea of ‘energizing’ is still applicable in a COVID-19 setting and certain banners can indeed ‘energize’ large groups of the population as we will see later. The second author, Xiang [ 7 ] collected nearly 3000 banners related to China’s family planning campaigns. His study covered a period of 30 years going back to the 1980s.…”

Section: Introductionmentioning

confidence: 99%

If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early COVID-19 Banners

Dong

Zhou

Che

et al. 2020

IJERPH

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As a crucial element of China’s political and cultural life, “banners”, or biāoyǔ, have been around for decades, in support of national-level policies such as family planning and the governing mottos of Presidents. The banners that have emerged during the Covid-19 pandemic which was also the subject of a national-level driven policy, have been involved in a nation-wide public debate over the language styles of banners used to urge people to stay indoors. Based on the analysis of the early COVID-19 banners and the related online comments, this article analyzes the language style patterns of the banners and the mode of banner circulation. The study found that the manner in which the banners are circulated goes beyond a unidirectional path of on-site instant communication. This process is facilitated by social networks and mass media, which, during circulation, twice created a banner upgrade. The upgrades created decontextualization and function extension of the banners, whereas audience feedback triggered an adaptive adjustment of the language style of the banners. This article suggests that the study of the use and spread of banners, especially the early COVID-19 banners, sheds light on the study of mass communication and discourse style, and also how measures to contain pandemics such as COVID-19 can be communicated.

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Section: Introductionmentioning

confidence: 99%

If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early COVID-19 Banners

Dong

Zhou

Che

et al. 2020

IJERPH

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Political slogans as instruments of international government communication – the case of China

Hartig

2018

The Journal of International Communication

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Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation

Wong

2022

Semiotica

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This paper uses van Leeuwen’s (2008. Discourse and practice: New tools from critical discourse analysis. Oxford: Oxford University Press) Authority Legitimation framework to examine government posters published in the 1950s–1980s in Hong Kong, which serve as a means of shaping public opinion and legitimate social action. Martin and White’s (2005. The language of evaluation: Appraisal in english. London: Palgrave Macmillan) Appraisal framework is also applied to provide the study with relevant analytical tools by which to construct evaluatively coherent authorial reading positions propagated by the government in the posters as well as aligning viewers with these desired positions. The government posters being studied are concerned with various aspects of social practices in the domain of public health communication. This paper argues that the representations of these social practices are realized as texts – both visual and verbal – in the posters, as part of a broader recontextualization process where legitimate ways of doing things as stipulated in the government guidelines are recontextualized in these posters and conveyed to members of the public. The aim is two-fold: (1) to provide a systematic analysis of how visual and verbal resources construe evaluation in the government posters and the consequent legitimation discourse as viewers are being persuaded to align with legitimate social practices; (2) to highlight various forms of legitimation, namely, role model authority legitimation, impersonal authority legitimation, and conformity authority legitimation, that are realized in these posters through visual-verbal articulation.

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Transition of Chinese family planning slogans and posters

Cited by 3 publications

References 0 publications

If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early COVID-19 Banners

If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early COVID-19 Banners

Political slogans as instruments of international government communication – the case of China

Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation

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