2020
DOI: 10.3390/ijerph17249595
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If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early COVID-19 Banners

Abstract: As a crucial element of China’s political and cultural life, “banners”, or biāoyǔ, have been around for decades, in support of national-level policies such as family planning and the governing mottos of Presidents. The banners that have emerged during the Covid-19 pandemic which was also the subject of a national-level driven policy, have been involved in a nation-wide public debate over the language styles of banners used to urge people to stay indoors. Based on the analysis of the early COVID-19 banners and … Show more

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Cited by 7 publications
(2 citation statements)
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“…This disease was caused by a new and “unknown” virus, which on 7 January 2020 was recognized as a “new coronavirus”, accepted as “contagious” on 20 January, and officially referred to as COVID-19 by the WHO on 11 February. Initially, all levels of public communication, including governmental, commercial, and social media, adopted a variety of terms to refer to this new disease [ 1 ]. Some of the names were very popular whereas others attracted marginal attention.…”
Section: Introductionmentioning
confidence: 99%
“…This disease was caused by a new and “unknown” virus, which on 7 January 2020 was recognized as a “new coronavirus”, accepted as “contagious” on 20 January, and officially referred to as COVID-19 by the WHO on 11 February. Initially, all levels of public communication, including governmental, commercial, and social media, adopted a variety of terms to refer to this new disease [ 1 ]. Some of the names were very popular whereas others attracted marginal attention.…”
Section: Introductionmentioning
confidence: 99%
“…They provide interactive and easy-to-use communication, while allowing people to follow the lives of their friends and family, discover useful information, and engage in business transactions [45]. Hongjie et al [46] recently studied how measures to contain pandemics such as COVID-19 can be communicated.…”
Section: Conceptual and Theoretical Framework Of The Research Questionmentioning
confidence: 99%