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Globalization has been debated and written about extensively; nevertheless, the hospitality and tourism literature regarding this phenomenon is scant at best. This study explores globalization practices within the U.S. meetings, incentives, conventions, and exhibitions industry and presents examples of such activity among convention and visitors bureaus (CVBs), third-party service providers, and associations. Findings indicate that the U.S. meetings, incentives, conventions, and exhibitions industry's adoption of globalization strategies varies in scope and length of practice. This research contributes to the body of literature by reporting several cases of successful globalization within the U.S. meetings, incentives, conventions, and exhibitions industry. Identification of such best practices may assist practitioners employing this growth strategy.

This exploratory investigation benchmarks evaluation processes employed by for-profit and not-for-profit Louisiana-based destination marketing organizations. In February 2008, selected National destination marketing organizations were interviewed and findings added in our survey development. Findings indicated that 85.7% conduct evaluations; however, the respondents' interpretation of the term "program evaluation" varied, and many lacked the knowledge and skills required to collect objective data. Study results may be used to develop mechanisms to overcome constraints to conducting defensible assessment. Additionally, the data collected may assist in the development of a parsimonious yet robust post convention/meeting/events (post-con) survey to be used by destination marketing organizations to obtain a sustainable differential advantage.

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