This article explores the effect of explicitly racial and inflammatory speech by political elites on mass citizens in a societal context where equality norms are widespread and generally heeded yet a subset of citizens nonetheless possesses deeply ingrained racial prejudices. The authors argue that such speech should have an ‘emboldening effect’ among the prejudiced, particularly where it is not clearly and strongly condemned by other elite political actors. To test this argument, the study focuses on the case of the Trump campaign for president in the United States, and utilizes a survey experiment embedded within an online panel study. The results demonstrate that in the absence of prejudiced elite speech, prejudiced citizens constrain the expression of their prejudice. However, in the presence of prejudiced elite speech – particularly when it is tacitly condoned by other elites – the study finds that the prejudiced are emboldened to both express and act upon their prejudices.

Research on candidate evaluation has delved into questions of how voters evaluate women candidates, Black male candidates, as well as how candidates’ appearances may condition electoral opportunities. Combined, this scholarship has tended to focus on how race, gender, and skin tone privilege or undermine evaluations of Black male or White women candidates. We intervene to study Black women candidates and draw on research on colorism and Black women's hairstyles and ask: How does variation in skin tone and hairstyle affect Black voter evaluations of Black women candidates? We develop and test two hypotheses: the empowerment hypothesis and the internal discrimination hypothesis. We mostly find support for the latter. Importantly, we find that the interaction of dark skin and non-straight hair has mostly negative effects on Black men and women's trait evaluations, but a positive effect on Black women's willingness to vote for the candidate. Furthermore, this research shows that hair texture is an important aspect of responses to Black women candidates—hair is not just hair for Black women candidates. This research shows that understanding the effects of candidate appearance on voter behavior necessitates considering the intersection of racial and gender phenotypes.

Although scholars of representation have examined variation in voter support conditional on shared demographic traits, we know little about how voters respond to candidates who belong to multiple racial categories. Multiracial candidates challenge how we think about and study representation. I theorize that multiracial categories provide mixed information about how well a candidate adheres to group norms of identity, resulting in a multiracial advantage across groups, but a disadvantage within groups. A conjoint survey experiment on 786 White, Black, Asian, and Hispanic voters and a separate analysis of support for a multiracial candidate in a real-world election support these claims. Thus, multiracial candidates have the advantage of building coalitions with voters from other groups, but they are disadvantaged when appealing to co-racials with strong racial identities. These findings demonstrate that future research on representation must engage multiracial elites.

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This chapter showcases how conversations are a generative tool to assess the differences and similarities in the aesthetic experiences of Black women political elites. The authors partnered with the Black Women’s Political Action Committee of Texas to provide the first ever scholarly focus group with Black women political elites. Through an organic conversation, they found that Black women candidates and elected officials face challenges from others, including fellow Black women, about how they choose to present themselves for political office. The authors documented generational splits in how age cohorts of Black women decide to style themselves and the political implications of these choices. Most notably, Millennial Black women political elites detailed discrimination and hostilities based on their styling preferences, often at the hands of older Black women.