The Political Implications of Colorism Are Gendered

Lemi, Danielle Casarez; Brown, Nadia E.

doi:10.1017/s1049096520000761

Cited by 11 publications

(13 citation statements)

References 25 publications

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“…Yet women are more negatively affected by color bias (e.g., Fultz, 2013) with African American women most influenced by the color bias concepts of family members, and African American most influenced by their immediate peers (e.g., Veras, 2016). African American women, more so than African American men, report that colorism negatively affects their lives (Lemi & Brown, 2020). Given especially negative consequences of colorism on women and contributions of beauty standards and familial influences on young adults, we decided to focus on the young college-age females in this work as our target population.…”

Section: Colorismmentioning

confidence: 99%

The Effects of Skin Tone on the Perception of Discrimination in Young African American Women

2022

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This research focuses on the discriminatory experiences that young African American women in the American South report as a function of their actual and perceived skin tone. Participants (N = 76) were given the Pantone Skin Tone guide (Pantone, 2017) and asked to find the best color (varying on undertone and lightness) that matched closely to their skin tone. Following that, an experimenter identified participants’ skin tone and they completed several questionnaires assessing perceived racism, discrimination, and self-esteem. Participants reported discrimination and biases that they regularly experience based on their skin tone and race. While qualitative data suggests that colorism does exist, the quantitative data did not establish a link between lightness of one’s skin tone and levels of perceived discrimination. Individuals who reported a high frequency of experiencing racism in their lives also perceived their skin tone darker without the mirror than with it. This finding establishes a link between negative race-based experiences and one’s self-perception of skin tone. While self-esteem did not moderate or mediate the skin tone-discrimination relationship, it was strongly related to reports of racism and colorism.

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Section: Colorismmentioning

confidence: 99%

The Effects of Skin Tone on the Perception of Discrimination in Young African American Women

2022

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“…Recent research from the U.S. suggests that the effect of attractiveness on occupational outcomes such as earnings is more marked for Black Americans than White Americans (Monk, Esposito, & Lee, 2021). Crucially, especially for Black American women, attractiveness is predictive of earnings, arguably because it counters racist stereotypes regarding the physical appearance of minority women (Araújo, Meira, & Almeida, 2016;Lemi & Brown, 2020). As such, it is possible that photo filters may influence the perceived hireability of Black women in particular.…”

Section: Attractiveness Mobile Apps and Hireabilitymentioning

confidence: 99%

Hacking attractiveness biases in hiring? The role of beautifying photo-filters

Kunst

Kirkøen

Mohamdain³

2022

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PurposePhysically less attractive job applicants are discriminated against in hiring decisions. In a US context, the authors tested whether appearance-altering photo-filters can exploit this bias, focusing on the moderating role of job type, gender and race as well the mediating role of two major dimensions of person perception (warmth and competence).Design/methodology/approachIn study 1, 223 managers evaluated White mock applicants presented with or without a beautifying filter for either a position as a social worker or an IT specialist. In study 2, 212 managers evaluated Black and White mock applicants with or without beautifying filters for an HR specialist position.FindingsIn study 1, beautifying filters increased perceived hireability irrespective of job type, but especially when applicants were female. Both male and female applicants whose photos were filtered were perceived as more competent, but only male applicants were perceived as warmer. In study 2, beautifying filters increased the hireability only slightly for White female applicants, followed by White and Black male applicants but substantially for Black female applicants. The filters increased the perceived competence of Black (and especially Black female) applicants but not of White applicants and increased the perceived warmth of all groups except for White females. Warmth and competence partially mediated the observed effects on hireability in both studies.Originality/valueIn the context of widely available technological advances, the authors show that beautifying photo-filters can exploit attractiveness biases, at least at an early hiring stage. The results emphasize the importance of intersecting factors such as gender and race.

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“…Most evidence implies that these differences are shaped by Black women’s respective racial and gender consciousness (Gay & Tate, 1998). Recent work reveals that darker-skinned Black women tend to report stronger feelings of linked fate than lighter-skinned Black women (Lemi & Brown, 2020). These findings suggest that darker skin may make Black women’s racial identity and, in turn, their racial group interests more salient, which increases their perceived common fate with other Black people.…”

Section: Differences In Public Opinion: Gender and Racementioning

confidence: 99%

Minding the Black Gender Gap: Gender Differences in Public Opinion among Black Americans

Lizotte

Carey

2021

American Politics Research

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There is little research examining the gender gap in public opinion among Americans of African descent. Amid emerging evidence that Black men are more conservative than Black women, there is reason to believe there may be gender differences in their policy preferences. We use the 1980-2016 cumulative ANES data to observe when racial and gender considerations will be more salient for Black women in determining their policy preferences. We find no gender gap on race-based policies suggesting racial group interests may be driving similar support among Black men and women. We do find gender differences on women’s issues and social welfare policies. We attribute Black women’s support for women’s issues to their gendered interests and demonstrate the gap in social welfare attitudes is mediated by their lower economic status relative to Black men. Despite these differences, we discover that Black men and women support race-oriented and social welfare policies more than either white men or women.

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The Political Implications of Colorism Are Gendered

Cited by 11 publications

References 25 publications

The Effects of Skin Tone on the Perception of Discrimination in Young African American Women

The Effects of Skin Tone on the Perception of Discrimination in Young African American Women

Hacking attractiveness biases in hiring? The role of beautifying photo-filters

Minding the Black Gender Gap: Gender Differences in Public Opinion among Black Americans

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