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This article examines how Olympic ambush marketing stakeholder power and transfer of sponsorship, as well as ambush marketing knowledge, have influenced institutional processes leading to the institutionalization of antiambush legislation over the years. Using a qualitative case study design and network analysis, findings show the International Olympic Committee and Organizing Committees for the Olympic Games demonstrate the greatest stakeholder influence within the Olympic ambush marketing network. The power and influence resulting from the structure of Olympic ambush marketing networks was argued to impact the institutional processes of objectification and sedimentation. Various knowledge transfer tools, as well as challenges and issues faced in this area, seem to act as moderators for the relationship between network structures and the process of institutionalization.

Institutional theory has generated considerable insight into fundamental issues within sport. This study seeks to advance Washington and Patterson’s review by providing an empirical review of institutional theory in sport. We follow Arksey and O’Malley’s scoping review protocol to identify 188 sport-related institutional studies between 1979 and 2019. Our review provides evidence regarding the state of institutional scholarship within sport via an analysis of authorship, year, journal, methodology, method, study population, and use of institutional constructs (legitimacy, isomorphism, change, logics, fields, and work). Rather than a hostile takeover or a joint venture proposed in Washington and Patterson’s review, the relationship between fields is more aptly described as a diffusion of ideas. By developing an empirical review of institutional studies in sport, we hope to expedite the diffusion of ideas between the two fields and work toward realizing the collective benefits any future joint venture may bring.

Purpose The purpose of this paper is to explore how a legacy of event hosting competencies from one event can contribute to advancing the overall hosting capacity of a nation for future events. More specifically, the project focuses on determining the event hosting capacity legacies from the Men’s Under-20 2007 Fédération Internationale de Football Association (FIFA) event in Canada and how they contributed toward winning the rights for the Women’s FIFA World Cup 2015 event. Design/methodology/approach A qualitative case study design focusing on FIFA events held in Canada in 2007 and 2015 was used. Findings Four broad event hosting capacity legacies from the U-20 2007 event that potentially impacted Canada’s ability to secure the WWC 2015 were identified. These legacies included: exemplifying success, advancement of hosting concepts, staff and leadership experience and development and enhancement of sporting infrastructure. Research limitations/implications The findings formed the basis of a discussion on the increasing formalization of event organizing committees, the need to consider collective (i.e. multiple events) legacies in the development of hosting strategies as well as the importance of developing the trust of the local community to support future sport event bids and hosting. Originality/value The originality and value of this research paper lies in its use of empirical case study findings to illustrate the potential for hosting capacity legacies of sporting events as well as the level and type of event under investigation (i.e. large-scale, football/soccer).

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PurposeThe purpose of this paper is to conceptualize sport event innovation and propose a fruitful future research agenda for scholars.Design/methodology/approachFollowing Gilson and Goldberg's (2015) criterion of a good conceptual paper, the authors (a) provide a review of the central tenets of innovation and sport innovation literature and link them together within a new definition of sport event innovation, (b) expand the field by suggesting several theoretical perspectives for studying this area and (c) visually represent the links between each aspect of our conceptualization in a figure. Based on our definition, the authors also highlight illustrative examples of sport event innovation.FindingsThis paper provides an initial working definition of sport event innovation and offers avenues of sport event innovation research underpinned by various research perspectives (i.e. process of innovation, institutional theory, stakeholder theory, interorganizational relationships and knowledge-based view) likely to prove useful for the advancement of scholarship in sport event management. Additionally, a general recognition of the potential practical implication related to this paper is discussed.Originality/valueThis conceptual paper bridges the knowledge gap between sport event and innovation research by merging the independent literature and conceptualizing sport event innovation. In doing so, the authors provide an advantageous starting point for future research on innovation in the sport event context with a view towards advancing both theory and practice in this area.

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