This study aims to explore the entrepreneurial character owned by small and medium business owners in the city of Surabaya related in the field of marketing. The character is known by the term entrepreneurial marketing. Five informants were involved in this research, where they are the small and medium business owners (SMEs) in the field of food and beverages (F & B). Data collection's method is carried out by conducting in depth interviews with open-ended questions. data analyzed with four steps as follows: describe the (identification) of each individual character; perform grouping on the same character; analysis of each group and the present analysis and the final conclusion. This research was successfully concluded that each informant was successfully demonstrated that they have the entrepreneurial character of its business. The most dominant characters shown are interacting continuously with the targeted market. that means in the informant's experience in opening and managing his business provided by their ability to perform continuous interaction with the targeted market
This study was conducted to examine what factors shape reseller purchasing decisions. This study used a quantitative approach by collecting data using questionnaires and then organizing the data using SPSS and SMART-PLS. The questionnaire was distributed to 68 respondents who were resellers from PT Dwitunggal Kencana Raya. This research used Confirmatory Factor Analysis (CFA). The factors used were derived from previous studies and were rational and emotional factors. Rational factors included product, brand image, price, distribution, promotion, service quality, information and warranty. Emotional factors included job assessment, incentives and interpersonal. The results of this study indicated that rational and emotional factors can be used to shape purchasing decisions at Jaguar Star resellers and for Dwitunggal management. Keywords: reseller, purchase decision, rational factors, emotional factors, CFA
The purpose of this study is trying to see the effect of the transformational leadership to the job satisfaction, which already explain in the literature review that when the problem are simple and clear it was best to use transactional leadership, but when the company getting bigger then it supposed to use the transformational leadership, however in central java perspectives, these company is not that small yet is not that big as well. Then we do assume that the leader should be transformational and yet transactional. To test the hypothesized model, this study uses a survey questionnaire research design and a quantitative approach, Data collection by researchers is done by sending questionnaires to employees of the middle manager (supervisor; manager) level at 6 textile companies in Central Java Province via email. This shows that the data taken can be said to represent the condition of textile companies in Solo City, Central Java Province of the Republic of Indonesia.
Research Objective: To analyze the effect of entrepreneurial orientation towards the business success of second and third generation family businesses in Indonesia. Methodology/ Research Approach: This study used a cross-sectional, correlation research design. The survey was conducted to 153 medium-scale family businesses that have run for 5-50 years and categorized as middle-scale business ran by the second and/ or third generation family. Hypothesis testing was done via a multiple regression using SPSS. Findings: there is a significant effect between entrepreneurship orientation, which is the independent variable of this study, that covers three indicators namely innovation, proactive, and risk-taking abilities. Innovative and proactive have a significant and positive effect, while risk-taking ability has a significant and negative effect on the success of family businesses in Indonesia. Research limitation/ implication: This study investigates strategies that family businesses use, in terms of entrepreneurial orientation. The limitations of this study are: Bias in assessment perspective of fellow families and the scale of the family business only focus on second and third-generation middle-scale family business. The implication of this research is to create an entrepreneurial orientation culture in family businesses that tend to be lacking innovative, proactive, and risk-taking behaviors, considering the amount of interference and involvement of family members in the management of their family businesses. Practical implication: It is hoped that the second and the third-generation family members show a better perspective exploration in seeing whether entrepreneurial orientation has been implemented and has an impact in creating business success. Thus, family businesses are expected to scale-up their businesses into large-scale companies, and at the same time, survive the succession phase of the next generation. Originality/ value: This study offers an analysis of a unique entrepreneurial orientation, given the personality, family, ownership, and management system in family businesses in Indonesia are different from other countries. Besides, there are influences of technological advances that may interfere family businesses, particularly the family system, in Indonesia
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