Analisar as competências e habilidades de produtores rurais diante do contexto da transformação digital do agronegócio brasileiro é fundamental. Visto que a adoção de tecnologias e obtenção de diferentes conhecimentos para a gestão das fazendas inteligentes - Smart Farms (SF) é realidade, sendo assim torna-se oportuno avançar as pesquisas nesta área. Assim, esta pesquisa caracterizada pela abordagem quantitativa, adotou o método de pesquisa survey, para coletar informações de 93 produtores rurais brasileiros. Os resultados foram analisados com técnicas de estatística descritiva, e revelam que 83,3% dos produtores rurais afirmam ter implantado novas tecnologias em suas propriedades rurais nos últimos 3 anos. Em relação as competências e habilidades que influenciam a adoção da agricultura inteligente, os produtores consideram fundamental a troca de informações por meios digitais, utilizar dados e informações aliados as novas tecnologias para diminuir custos de produção e adquirir e colocar em prática novos conhecimentos.
PurposeDriven by scientific and technological intensification, Brazilian agribusinesses are among the main food producers and exporters worldwide. Knowledge management contributes to the development of agribusinesses. The objective of this study is to analyze knowledge management practices in the supply chain of broilers at the level of farmers and compare the differences between farmers who are members of cooperatives, and those who are suppliers of firms.Design/methodology/approachUsing data from a sample of broiler farmers (n = 240, where 80 respondents are associated with cooperatives) from Brazil, descriptive statistics were used to measure the four knowledge management dimensions (leadership, people, process and technology). The Mann–Whitney test was performed to verify the difference in the adoption of knowledge management practices between farmers who are members of cooperatives, and those who are suppliers of firms.FindingsThe results showed significant differences between the analyzed groups of broiler farmers that are members of an agricultural cooperative and suppliers of firms. Farmers who supply firms adopt knowledge management practices with greater intensity. They are also more technified and have a larger scale of production.Research limitations/implicationsThe study was conducted in a single agribusiness chain. Future studies may look at another method of knowledge management assessment to see if the results will be similar.Practical implicationsThe results can contribute to the development of programs and policies, incorporating knowledge management into agribusiness as a competitive strategy.Originality/valueWhile knowledge management is a widely studied topic, there has been little focus on this subject with regard to agribusiness. Empirical findings of an important agribusiness supply chain are provided and show the differences in knowledge management perceptions between farmers who are members of cooperatives and those who are suppliers of firms.
Inter-organizational networks appear in the literature as an alternative to collaborative arrangements to help the agribusiness sector in obtaining a competitive advantage and for the promotion of innovation. Obtaining complementary knowledge is one of the main reasons for the emergence of these networks. In this way, knowledge management can help in the creation and transfer of knowledge in a collaborative way between the network participants. However, there is a gap in the literature when it comes to studies of inter-organizational relations and knowledge management, especially in relation to networks in the agribusiness sector. In this context, the present study aims to deepen the studies by addressing: a) how scientific research has worked on networks and inter-organizational relations in agribusiness; and b) the role of KM as an element of viability of this arrangement model. In order to answer these questions, a literature review was carried out through a systematic search in the databases Web of Science and Scopus, in order to verify how the researches are discussing the topic. As a result, the potential contribution of intensifying studies involving KM as an element of enhancing the capabilities of inter-organizational network participants is highlighted, and that the absorptive capacity presents itself as an important theory to explain how organizations manage to explore new innovative knowledge.
Na SDL (Service Dominant Logic) o serviço é caracterizado como objetivo central da troca econômica e o seu valor nasce das interações dos atores, que ativam e integram suas competências e capacidades, no processo de cocriação. Já o Capital Relacional (CR) diz respeito ao conhecimento existente na relação empresa e cliente, e seu valor relevante. Dessa forma, o objetivo deste estudo é compreender como a gestão do CR pode impulsionar a SDL, de empresas intensivas em conhecimentos. Para tanto, adotou-se como abordagem metodológica a pesquisa qualitativa, através do estudo de casos múltiplo. A coleta de dados aconteceu por meio de entrevistas semiestruturadas, realizadas com 6 CEOs das empresas. Os resultados demonstram que as a gestão do CR pode contribuir para a cocriação de valor do serviço, na perpectiva da SDL.
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