Determining consumers' preferences and willingness to pay (WTP) for organically grown and locally grown fresh produce is very important for stakeholders because it helps them figure out what type of fresh produce to grow and sell, what to emphasize in marketing efforts, and what are reasonable prices to charge. However, the literature that studies and compares consumers' preference and WTP for both organically and locally grown fresh produce is sparse. The objective of this study was to investigate consumers' WTP for organically grown and locally grown fresh produce and the marketing segmentation of these two types of produce. We combined a hypothetical experiment and nonhypothetical choice mechanism to investigate consumers' WTP for the attributes organic, local, and organic plus local for fresh produce. We found that when real products were used in the hypothetical experiment, the hypothetical bias (the difference between what people say they will pay and what they would actually pay) was not high. We found that consumers' WTP for the organic attribute was about the same as their WTP for the local attribute. Consumers' sociodemographics affected their choice between organically grown and locally grown produce. Furthermore, we found that consumers patronized different retail venues to purchase fresh produce with different attributes. The findings of the research have great importance for fresh produce stakeholders to make correct production and marketing decisions; the findings also contribute to experimental method choice in consumers' WTP research.

Dietary antioxidants may have a role in preventing some of the chronic diseases in humans resulting from free radical oxidation of lipids and other cellular components. Blueberries (Vaccinium L. sp.) are considered one of the best fresh fruit sources of antioxidants, and there is the potential to increase the antioxidant activity further through breeding. Thus, the variability of fruit antioxidant activity (AA) was examined among a set of 16 highbush and interspecific hybrid cultivars grown at locations in Minnesota (MN), Michigan (MI), and Oregon (OR) over 2 years (1998 and 1999) to determine effects of genotype, year, and location. Nine cultivars were common to all three locations in both years. Antioxidant activity, total phenolic content (TPH), and total anthocyanin content (ACY), were determined in triplicate samples from each genotype. Cultivars differed significantly (P ≤ 0.05) in AA, TPH, and ACY both within and over locations. The single location mean AA for all cultivars changed significantly between the 2 years in OR and in MI, while the single location mean for TPH differed between the 2 years in MN and MI. Changes in cultivar rank were significant for AA, TPH, and ACY between years within each location. Significant changes in rank for TPH and ACY were also noted between pairs of locations as well. Pearson's correlation for AA (based on cultivar means) appeared highest between MN and OR (r = 0.90) and MN and MI (r = 0.69) in 1998; correlations between locations for the combined years were 0.74 for MN and OR, 0.55 for MN and MI and 0.45 for MI and OR. For the group of nine cultivars, AA correlated well with TPH within each location, with r ranging from 0.67 to 0.95 for data from individual and combined years. Correlation of AA with ACY at each location was lower than that for AA with TPH, in both individual and combined years. This study demonstrates significant genotype× environment interaction for AA in blueberry.

Many studies of apple (Malus ×domestica Borkh.) softening have been done using cultivars that eventually become mealy. We wanted to determine whether observations in these studies would be seen in a cultivar that maintains its crispness. In this paper, we compared the texture, ultrastructure, and some physiological parameters of Honeycrisp, an apple cultivar introduced in 1991 by the Minnesota Agricultural Experiment Station, with its parents and Delicious. Sensory evaluations and instrumental texture measurements showed that `Honeycrisp' maintained a crisp texture from harvest through 6 months of cold storage, whereas its parents, `Macoun' and `Honeygold', softened over the same time period. Turgor potential, cell wall composition, and ultrastructural comparisons of the fruit were made. Cell turgor potentials of `Honeycrisp' and `Delicious' were similar and greater than those of `Macoun' and `Honeygold', and clearly correlated with firmness. There were no differences in cell wall neutral sugar composition, except for arabinose, which was not highly correlated with crispness. `Honeycrisp' fruit maintained cell wall integrity after 6 months of storage, while cell walls of `Macoun' and `Honeygold' deteriorated. These data show that it is important to compare more than one cultivar when studying crispness. Honeycrisp is a cultivar that maintains its crispness through long storage without controlled atmosphere conditions. After 6 months of storage, this crispness can be attributed to a maintenance of high turgor potential and cell wall integrity.

Hemicelluloses were extracted from isolated tomato (Lycopersicon esculentum Mill. cv. Rutgers) pericarp cell wall material at 3 different stages of ripeness with 4 M and 8 M KOH. Little change in molecular weight or composition of 4 M KOH‐extracted material was observed during ripening. However, the composition of 8 M KOH‐extracted material changed, and a relative increase in polymers of < 40 kDa was observed during ripening. Changes in glycosyl linkage composition of the 8 M KOH hemicellulosic material were detected, including increases in 4‐linked mannosyl, 4,6‐linked mannosyl, and 4‐linked glucosyl, and decreases in 5‐linked arabinosyl residues in polymers of < 40 kDa, and decreases in terminal glocosyl residues in polymers of > 40 kDa. These data may indicate that de novo hemicellulose synthesis occurs throughout tomato fruit ripening, even at the red ripe stage.

We used choice experiments to investigate consumers’ preferences and willingness to pay (WTP) for various apple (Malus ×domestica) varieties. The experiments also asked consumers to evaluate a series of quality attributes by allowing them to taste apples. The choice experiments were conducted in real markets where consumers were making fruit purchases to eliminate any decontextualized biases. The objectives of this study were to determine how much consumers are willing to pay for 13 new and existing apple varieties and learn what quality attributes consumers’ like or dislike in new vs. older apple varieties. Results show that compared with other apple varieties, participants were willing to pay the highest prices for ‘SweeTango®’, followed by ‘Zestar!™’ and ‘Honeycrisp’. Frequent and infrequent buyers were willing to pay significantly different amounts for most of the studied varieties. In addition to WTP estimates, our study also shows what quality attributes consumers consider as improvements compared with existing varieties. Combined with objective measures of these quality attributes, our transdisciplinary study will help apple breeders make more targeted breeding decisions by better understanding what quality attributes consumers like or dislike about the studied varieties.

Variation in antioxidant activity (AA), total phenolic content (TPH), and total anthocyanin content (ACY) was examined in 1998 and 1999 in fruit of 52 (49 blue-fruited and 3 pink-fruited) genotypes from a blueberry breeding population. The species ancestry included Vaccinium corymbosum L. (northern highbush blueberry), V. angustifolium Ait. (lowbush blueberry), V. constablaei Gray (mountain highbush blueberry), V. ashei Reade (rabbiteye blueberry), and V. myrtilloides Michx. (lowbush blueberry). Using a methyl linoleate oxidation assay (MeLO) on acidified methanolic extracts of the berries, a 5-fold variation was found in AA in 1998 and a 3-fold variation in 1999 among the blue-fruited genotypes. Analyses of variance (ANOVA) revealed variation among genotypes (P < 0.0001) in single and combined years, regardless of inclusion of pink-fruited selections and adjustment for berry size. While mean AA of all genotypes did not change between the 2 years, ranking of some genotypes for AA changed significantly between 1998 and 1999. Of the 10 genotypes that demonstrated the highest AA in 1998, four were among the 10 genotypes that demonstrated highest AA in 1999. Similarly, of the 15 genotypes with the highest AA, 10 were the same both years. As with AA, mean TPH of all genotypes did not change between years and ANOVA demonstrated genotypic variation regardless of adjustment for berry size/weight or exclusion of pink-fruited selections. Changes in genotype rank occurred between years. The difference in TPH between lowest- and highest-ranking blue-fruited genotypes was ≈2.6-fold in both 1998 and 1999. Seven of the 10 highest-ranking genotypes were the same both years and TPH correlated with AA (r = 0.92, P < 0.01) on a genotype mean basis for combined years. ACY correlated less well with AA (r = 0.73, P < 0.01 for combined years). When genotypes were categorized into six groups according to species ancestry, V. myrtilloides and V. constablaei × V. ashei crosses ranked highest and second highest, respectively, for AA in both years. The groups comprised of V. corymbosum genotypes, V. angustifolium genotypes, and those with both V. corymbosum and V. angustifolium in their lineage were indistinguishable from each other. Samples from some of the genotypes were analyzed for oxygen radical absorbance capacity and ferric-reducing antioxidant power, and these aqueous-based antioxidant assays correlated well with the lipid emulsion-based MeLO (all r ≥ 0.90, P < 0.01). The three antioxidant assays may be equally useful for screening in a blueberry breeding program and the choice of assay may depend on the goal of the program and the resources available.

Narrow-sense heritability and among-family and within-family variance components were estimated for antioxidant activity (AA), total phenolic content (TPH), and anthocyanin content (ACY) in blueberry (Vaccinium L. sp.) fruit. AA, TPH, and ACY were determined in the parents and in 10 offspring from each of 20 random crosses for each of 2 years at Becker, Minn. Offspring-midparent regression analysis provided combined-year heritability estimates of 0.43 ± 0.09 (P ≤ 0.0001) for AA, 0.46 ± 0.11 (P ≤ 0.0001) for TPH, and 0.56 ± 0.10 (P ≤ 0.0001) for ACY. Analyses of variance delineated variation among and within families for AA, TPH, and ACY (P ≤ 0.001). Year-to-year variation in the means for all offspring genotypes was not significant for AA or TPH, but there were changes in rank between years for families and for offspring within families for these traits. Year-to-year variation in the mean for all offspring genotypes was significant for ACY, but rank changes were observed only among offspring within families, not among families. In total, 18 of 200 offspring from 7 of the 20 crosses were transgressive segregants for AA, exceeding the higher parent of the cross by at least two sds. Estimates of variance components showed that variation among families accounted for 24% to 27% of total variance for the three traits. However, variation within families was greater than that among families, accounting for 38% to 56% of total variance for the three traits. These results suggest that increasing antioxidant activity in blueberry through breeding is feasible, and that the breeding strategies utilized should exploit the large within-family variation that exists.

Soft scald and soggy breakdown are important postharvest physiological disorders of apple (Malus × domestica). 'Honeycrisp' and some of its offspring are particularly susceptible to developing these disorders. The purpose of this study was to identify molecular markers associated with high incidences of soft scald and soggy breakdown for use in marker-assisted breeding. Towards this aim, we employed a pedigree-based approach using mostly germplasm related to 'Honeycrisp.' Two quantitative trait loci (QTL) were consistently identified on linkage groups (LGs) 2 and 16 across the 2014 and 2015 harvest years. The same QTL were identified for both storage disorders, indicating that they may be physiologically related. 'Honeycrisp' is homozygous for an identical by state haplotype at the LG2 QTL that was consistently associated with a deleterious effect on soft scald and soggy breakdown incidence. This haplotype was traced through SNP-confirmed pedigrees to the following cultivars: 'Grimes Golden,' 'Northern Spy,' 'Rome Beauty,' and 'Fireside' and is common in derived apple germplasm. Haplotypes at the LG16 QTL could not be adequately characterized due to variation between years combined with effects of this QTL being of relatively smaller size and being most evident in individuals that carry two copies of the deleterious haplotype at the LG2 QTL. These results suggest that limiting homozygosity of the deleterious haplotype at the LG2 QTL through marker-assisted breeding would be a valid strategy to limit soft scald and soggy breakdown incidences in apple seedling populations.