Purpose This paper aims to analyze the sustainability approach within higher education institutions. Universities, as institutions of knowledge, play an important and strategic role in maximizing social and economic benefits in a hands-on way. However, some studies on sustainable development and HEIs reveal a distancing between students and the application of sustainable initiatives in universities. This fact differs from the premises of the Talloires Declaration, which points to students as a community and as global leaders and ambassadors for sustainability. Design/methodology/approach This paper mapped the approaches, present in the literature, used to develop sustainable campuses and in particular the apparent dichotomy between the changes indicated as top-down or bottom-up in HEIs. To that end, scientific articles focused on sustainable actions in HEIs were analyzed to identify implementation approaches for sustainable development and student involvement in the process. Findings Results have shown that sustainability promotion models in universities generally occur in a top-down manner, where students are receptors and not sources of development for sustainable policies in universities. Thus, the authors highlight the importance of students becoming central players in sustainable initiatives. Originality/value The article becomes original when it identifies the dichotomy between top-down and bottom-up approaches. It does so through multidimensional scaling and exploratory factorial analysis in scientific articles on the topic Sustainability Funding in Higher Education. These findings show that, unlike what is discussed in the literature, sustainability promotion in universities generally occurs in a top-down manner, where students are receptors and not active agents in promoting sustainability. In response to this, the authors discussed the importance of the bottom-up approach, where they are key players.
O objetivo deste artigo é analisar sob a ótica do contador os fatores determinantes para a mortalidade precoce das micro e pequenas empresas na cidade de Florianópolis. A fim de obter maiores informações sobre os aspectos que levam as empresas a sucumbirem, foi realizada uma pesquisa quantitativa. Para a coleta de dados, foi aplicado um questionário junto a 141 contadores de escritórios da região metropolitana de Florianópolis. Foi possível identificar que a maioria dos fatores citados pela literatura especializada apresenta o mesmo grau de importância sob a ótica do contador. Porém, dois fatores verificados na literatura especializada não foram considerados determinantes sob a ótica do contador para a falência das MPEs, a saber: o nível de escolaridade do empreendedor e a carga tributária.
O estudo buscou delinear um panorama dos métodos quantitativos empregados em pesquisas sobre marketing de relacionamento com egressos. Trata-se de um estudo bibliográfico, com análise bibliométrica, que analisou um portfólio bibliográfico de 20 artigos publicados até 2018 sobre a temática. Os resultados mostram que a maior parte das publicações na temática utilizam as técnicas modelagem de equações estruturais, análise fatorial confirmatória e técnicas de estatística descritiva. O Alfa de Cronbach é a técnica de análise de confiabilidade de escalas mais utilizadas. As duas variáveis mais analisadas nos estudos na temática são imagem da universidade e satisfação, termos amparados pela literatura da área. O estudo contribuiu para ampliar a compreensão sobre o uso de métodos quantitativos em pesquisas na temática e apontar alguns direcionamentos que podem auxiliar em futuros estudos.
Purpose Sustainability is understood as a complex and integrating area, involving the most diverse areas and fields of knowledge. Because of the innumerable socio-environmental challenges in the current scenario, a sustainable development that finds the necessary changes and advances for communities, industry and the various stakeholders involved is required. In this process of promoting sustainable development, universities stand out for being institutions capable of taking an analytical and questioning look at the directions of the society in which they are inserted and not just helping them to pursue them, serving as a model and living laboratory for the implementation of greener practices in cities. One of the actions that contributes to the consolidation process of a more sustainable university and the development of the green campus is the use of green marketing, understood as a set of all the practices that involve conventional marketing, focused on the search to reduce the negative impact or promote positive effects on the relationship between the institution and the environment. This paper aims, based on the balanced scorecard (BSC), to propose a strategic management tool as support for green marketing strategies, thus promoting, more quickly, the promotion of sustainable development in higher education institutions (HEIs). Design/methodology/approach Four universities were chosen, from the literature, in terms of best practices for sustainable development, where the main dimensions used by green marketing were mapped. Based on them, the BSC structure was adapted to enhance its strategies. Findings To achieve the objective of this work, this paper proposed an adaptation of the original BSC for better management of green marketing strategies for universities, based on four dimensions: community members, university members, product and strategy. Originality/value The main contribution of this paper is to propose a BSC as a strategic management system focused on the green marketing of universities to accelerate the promotion of sustainable development in HEIs.
Purpose The purpose of this paper is to report a literature review on sustainability funding in higher education and an analysis of the theoretical influence on academic research. The theoretical contribution and the most influential authors were examined to better understand the intellectual structure that links the theories and authors that have researched this topic. This study not only allows comprehension of the current research scenario but also, based on the gaps identified, provides guidelines for future studies on sustainability in higher education. Design/methodology/approach Citations and co-citations were analyzed in a sample of 745 papers, published between 1994 and 2018 in international journals, found in the Web of Science database on the topic of sustainability in higher education. Using the co-citations map, multidimensional scaling (MDS) and exploratory factor analysis (EFA), the conceptual and theoretical relations in these studies were identified. Findings It was possible to identify five clusters of the topics investigated, namely, sustainability competences; campus greening; co-creation and transfer of knowledge; sustainability science; and sustainability in university courses and curricula. A considerable number of studies were found in the areas of sustainability competencies and campus greening that focus on sustainability aspects. The clusters co-creation and transfer of knowledge, and sustainability science are related to the management of sustainability in higher education. The sustainability in university courses and curricula cluster focuses on actions within the scope of the courses and academic training. Research limitations/implications Although there are limitations related to the choice of a single database (Web of Science), as the study was limited to 745 papers, the analysis of the citations and co-citations provides important information on the study of sustainability in high education. The results are also limited to the presentation of the data grouped according to the factors extracted in the period analyzed, as it is not the objective of this study to examine in depth the characteristics of each of the 745 papers and their relationship with the theoretical dimensions identified. Originality/value This paper is original, as it identifies by applying MDS and EFA to scientific papers, the topic of sustainability in higher education and the clusters that constitute this field of study. The main contribution of this research is the finding that, although there are five different theoretical dimensions of sustainable financing, they are not treated separately. This study also contributes to increasing the knowledge on the main topics, concepts and relations, which can guide future research.
ResumoAs Finanças Comportamentais representam uma nova área de estudo que busca analisar os aspectos psicológicos dos indivíduos no processo de tomada de decisões financeiras. Estudos nessa área buscam verificar premissas assumidas pelas teorias mais tradicionais, em particular a da racionalidade dos agentes econômicos, tendo como objetivo aperfeiçoar o modelo econômico-financeiro por meio da incorporação de evidências sobre a irracionalidade do investidor. Nesse contexto, o objetivo deste artigo é compreender o comportamento dos estudantes de pós-graduação stricto sensu portugueses quanto à sua atuação em investimentos com base nas finanças comportamentais. A fim de obter informações sobre o perfil comportamental de investidores e de futuros investidores foi realizada uma pesquisa quantitativa para coleta de dados com uso de um questionário composto de 15 questões aplicadas a 130 estudantes de stricto sensu de Lisboa -Portugal. Foi possível identificar que os perfis conservador e moderado predominam entre os estudantes pesquisados. Verificou-se também que os estudantes apresentaram aversão ao risco no campo dos ganhos e propensão ao risco no campo das perdas. Assim, é possível afirmar que ocorreu o efeito reflexo na presente pesquisa. ABSTRACTBehavioral Finance is a new area of study that seeks to analyze the psychological aspects of individuals in making financial decisions. Studies in this area are intended to verify assumptions made by more traditional theories, in particular, the rationality of economic agents, and they aim to improve the economic and financial model through the incorporation of evidence on investor irrationality. In this context, the objective of this article is to understand the behavior of portuguese post-graduate students to its operations in investments based on behavioral finance. In order to learn about the behavioral profile of investors and prospective investors, a survey was conducted to collect quantitative data using a questionnaire comprising 15 questions for 130 stricto sensu graduate students of Lisbon -Portugal. It was possible to identify the predominant conservative and moderate profiles. It was observed that students showed risk aversion in the field of gains and risk propensity in the field of losses. So it is possible to say that the reflection effect occurred in this study.
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