Over half of the more than 130 executive MBA (EMBA) programs that currently exist around the world include an overseas component. A primary justification for including an overseas component rather than, or in addition to, teaching an international business course on campus is that participants learn more by traveling to another country. However, no systematic assessment has been conducted to identify the impact of these courses on knowledge, attitudes, and behaviors toward business. The assessment procedures in this study involved 90 participants in five groups of four EMBA international travel courses. The results of this study indicate that these international travel courses do affect cognitive, attitudinal, and behavioral learning of the participants.
The authors surveyed professional members of a national marketing association who had designated international marketing as a field of interest. Respondents rated the skills and knowledge areas that a student should possess to be successful as an international marketing executive. In addition, the respondents also indicated those regions of the world, cultural differences, and languages that a student should study in order to function effectively as an international marketing manager. A case is made for using the impact approach for international curriculum development, and an illustration is given of its use in designing a major international business program.
Because cultures differ at a fundamental level, the knowledge, experience, and ability to conduct business successfully in one culture does not necessarily transfer to another. Learning and mastering the cultural nuances of every cultural group in the world is an ideal goal in the global marketplace, but not a realistic one. The Culture Classification Model examines cultural differences from a broad behavioral perspective and provides a framework for comparisons across groups. Each business exchange will be unique and may deviate from this model, but it provides a starting point when preparing for a business exchange with someone from another culture.
The purpose of this research is to measure the extent of usage of microcomputers, compfred to mainframe usage, by marketing professionals and to describe how microcomputers are used as an aid in marketing decision-making. A national sample of marketing professionals responded to a questionnaire concerning availability of microcomputers and mainframes, decisions and responsibilities performed with each type of computer, software and hardware used, and selected demographics. The results document considerable diffusion of hardware technology as well as widespread use and satisfaction with available software in the subset responding.
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