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About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.With increasing social awareness of the portrayal of women in today's advertising, this study uses an upscale female sample to extend previous research on women's perceptions of their role portrayals in these media. The results indicate that serious disenchantment with the perceived portrayal of women still exists for this important group of consumers. Various attitudinal, company image, and purchase intention responses were measured in addition to salient demographic and role orientation variables.
The authors surveyed professional members of a national marketing association who had designated international marketing as a field of interest. Respondents rated the skills and knowledge areas that a student should possess to be successful as an international marketing executive. In addition, the respondents also indicated those regions of the world, cultural differences, and languages that a student should study in order to function effectively as an international marketing manager. A case is made for using the impact approach for international curriculum development, and an illustration is given of its use in designing a major international business program.
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