Comparison of Cigarette and Alcohol Advertising Controversies

Schuster, Camille P.; Powell, Christine Pacelli

doi:10.1080/00913367.1987.10673074

Cited by 30 publications

(14 citation statements)

References 7 publications

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“…Similar controversies are involved in promotion of both tobacco and alcohol, for example, encouraging underage consumers to engage in behavior detrimental to their health (Pollay et al, 1996;Schuster & Powell, 1987). The influence of alcohol promotional items on drinking has received little research attention (Garretson & Burton, 1998) compared to research on the influence of cigarette promotional items (CPIs) on smoking (Gilpin, Pierce, & Rosbrook, 1997;Pierce, Lee, & Gilpin, 1994;Sargent et al, 1997;Tomeo, Field, Berkey, Colditz, & Frazier, 1999;Unger & Chen, 1999;Wolfson, Forster, Claxton, & Murray, 1997).…”

Section: Review Of Related Literaturementioning

confidence: 99%

Alcohol Promotional Clothing Items and Alcohol Use by Underage Consumers

Workman¹

2003

Family & Consum Sci Res J

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Objectives of this study were to examine ownership and visibility of alcohol promotional clothing items (APCIs) and association between APCI ownership and alcohol use. Participants were 154 females and 106 males in grades 7 through 12; 76.3% had tried drinking alcohol; more than 36% owned an APCI, most commonly T‐shirts and hats. Although only 5% wore an APCI to school, more than 50% reported seeing one at school. There was a difference among groups: 83.9% of established drinkers, 36.2% of susceptible experimental drinkers, 33.3% of susceptible nondrinkers, 28.9% of nonsusceptible experimental drinkers, and 17.5% of nonsusceptible nondrinkers owned APCIs. Participants who received an APCI from a parent were more likely to perceive that their parents approved of them drinking.

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Section: Review Of Related Literaturementioning

confidence: 99%

Alcohol Promotional Clothing Items and Alcohol Use by Underage Consumers

Workman¹

2003

Family & Consum Sci Res J

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“…The clothing company Benetton has long been criticized for its advertising which uses controversial images to send a message of "social concern" (Evans and Sumandeep, 1993;Dahl, Frankenberger and Manchanda, 2003), until the death-row campaign was felt to have gone too far (Curtis, 2002). Also some advertisers, by the nature of the product, may be perceived as controversial and any promotion of their product may generate negative responses, for example cigarettes, alcohol, condoms and underwear (Schuster and Powell, 1987;Wilson and West, 1995;Phau and Prendergast, 2001;Waller, 2004). Controversial advertisements that cause offence can result in a number of actions like negative publicity, attracting complaints to advertising regulatory bodies, falling sales, and product boycotts (Crosier and Erdogan, 2001).…”

Section: Introductionmentioning

confidence: 99%

A Proposed Response Model for Controversial Advertising

Waller

2005

Journal of Promotion Management

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A number of advertisers have used the strategy of controversial images (fear, sexual), or promoted their controversial product (alcohol, underwear), in a way to get the audiences' attention and a positive reaction. However, the use of controversial advertising can also potentially offend people and create a negative reaction. This article discusses controversial advertising and proposes a conceptual model of responses to controversial advertising.

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“…Goffman (2009) describes stigma as an "identity spoiled" and stigmatized states being tainted with a negative stereotype (Ruth & Simonin, 2003). Previous research has labeled these products as "socially undesirable" (Cornwell & Maignan, 1998) and "controversial" (Schuster & Powell, 1987). Stigmatized products are defined as products whose usage is attached to some sort of stigma in the perception of most consumers (Banning, 2001).…”

Section: B Stigmatized Productsmentioning

confidence: 99%

Does Cause-Related Marketing (CRM) Really Work in the Case of Stigmatized Products?: A Conceptual Framework and Implications for CRM Campaigns

Lee¹

2016

Glob Bus Financ Rev

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This study examines the effect of company-cause congruency on consumer responses to Cause Related Marketing (CRM) programs of stigmatized products. This study also investigates the moderating role of user status and tests a theoretical model of the effects of attitude toward the industry on congruence, consumer perception of company motives, and subsequent company credibility and attitude toward the company. The results show that congruent condition has a significant effect on only the attitude toward the cause. In the user status, users have a more positive industry attitude and stronger perception of altruistic motives for the stigmatized company than non-users. This study also suggests that consumers who have a positive attitude toward the industry perceive CRM programs to be more altruistic and socially responsible, consequently they perceive the company positively and as being credible.

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Comparison of Cigarette and Alcohol Advertising Controversies

Cited by 30 publications

References 7 publications

Alcohol Promotional Clothing Items and Alcohol Use by Underage Consumers

Alcohol Promotional Clothing Items and Alcohol Use by Underage Consumers

A Proposed Response Model for Controversial Advertising

Does Cause-Related Marketing (CRM) Really Work in the Case of Stigmatized Products?: A Conceptual Framework and Implications for CRM Campaigns

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