Data collection in Hawaii was made possible through an appointment of Harry C. Triandis as visiting fellow of the East-West Center, Honolulu. Richard Brislin was exceptionally helpful in organizing a faculty-student seminar that discussed individualism and collectivism.

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Do cultural and ethnic groups differ in their extreme response style? To answer this question, Hispanic and non-Hispanic subjects were asked to respond to a questionnaire on 5-point or 10-point scales. As predicted, Hispanics were found to exhibit a stronger tendency for extreme checking (about half the time, on the average) than non-Hispanic, but only when the 5-point scales were used. Use of 10-point scales reduced the extreme responses of the Hispanics to the level of non-Hispanics. Extreme responses of non-Hispanics were not affected by the scales. Implications of the findings for social research are discussed.

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The dimension of individualism‐collectivism, as identified by Hofstede (1980), was studied using items developed both theoretically and emically in nine diverse cultures. The dimension was found to be analysable into four stable etic factors: Individualism had two aspects (Separation from Ingroups and Self‐Reliance with Hedonism) and collectivism had two aspects (Family Integrity and Interdependence with Sociability). These four factors are orthogonal to each other. The location of nine cultures on these four factors was used to compute a “collectivism” score which correlated r = + · 73 with Hofstede's (1980) collectivism scores for the nine cultures. This approach enables the measurement of individualism‐collectivism in each culture as well as across cultures, and shows that different methods for measuring individualism‐collectivism converge.