The literature examining the behaviour of environmentally conscious consumers has focused mainly on the examination of non‐product specific environmental knowledge and attitudes or environmental knowledge and attitudes in relation to single product lines. Employs the constructs of product‐line‐specific environmental knowledge and attitudes, that is knowledge of and attitudes towards the green products and their impact on the environment. Presents the results of an exploratory study examining the relationship between product‐line‐specific environmental knowledge and attitudes for multiple green product lines, testing hypotheses generated from the literature, utilizing a questionnaire measuring self‐reports of environmental knowledge and attitudes. The results show no direct relationship exists between product‐line‐specific environmental knowledge and attitudes, and that consumers do not simply believe that a green product is good for the environment without also knowing how the product impacts on the environment.

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In Pyeongtaek, South Korea, the US military is currently completing construction of its largest overseas base, and tens of thousands of American troops, civilian workers and accompanying family members are relocating to the city. Activist and civil society groups fiercely opposed base expansion in Pyeongtaek, leading to violent confrontations with police in 2006. As many scholars have pointed out, the country's 1980s democratization and 1990s decentralization created the conditions in which such vocal anti‐US and anti‐base politics became possible. Yet it was under the very same conditions that South Korea's central government harnessed local aspirations for urban growth to counter the anti‐base protests. By deregulating land use in Pyeongtaek and promising support for a number of major urban projects, the central government sought to build support for US expansion in the city and re‐cast militarization as a desirable form of ‘international city’ development. Haunted by the specter of gritty soldier‐entertainment ‘camp town’ areas and eager to see urban growth, the city government joined with the central government in constructing Pyeongtaek's new urban vision. However, new projects intended as a form of collective compensation displaced thousands and sparked new protest movements.

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