Purpose-This paper reports on librarians' experience creating and sustaining a workshop and webinar series for graduate students over the course of four years. Design/methodology/approach-Difficulties hosting and promoting stand-alone graduate workshops and a collaborative method for planning workshop days and webinars are described in this case study. Attendance data were collected and recorded for each event and additional quantitative data were collected via registration forms and post-event surveys. Findings-Working collaboratively as a department eased planning and promotional responsibilities, allowing for a sustainable workshops series. Focusing on a limited number of events per semester and developing a brand identity for the series streamlined promotion and increased attendance, relative to discipline-based, stand-alone workshops. Originality/value-While many libraries host workshops, the originality of our program lies in the collaborative planning and promotion process that efficiently uses librarian time and expertise to continuously offer well-attended graduate workshops and webinars. This case study could be used as an example for institutions considering starting a workshop series or those experiencing difficulties with stand-alone workshops.
Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.
Purpose The purpose of this paper is to discuss the importance of selecting “well-matched” independent and dependent variables in quantitative research to maximize the possibility of detecting impact of library services on indicators of student success. The paper introduces the concept of sensitivity, which is the extent to which a measure will detect change in the thing being measured. Design/methodology/approach To make the case, the authors use the impact of amount of library instruction received on Grade Point Average (GPA) as an example, explaining a correlational research study at their institution. However, the emphasis of the paper is on the conceptual importance of sensitivity in variable selection in quantitative studies of all types. Findings After finding no statistically significant relationship between the amount of library instruction received and GPA, the authors determined that GPA was not a sensitive enough variable to detect the impact of a few class sessions taught by a librarian throughout students entire undergraduate career. Based on the findings and the literature, the authors conclude that the practice of selecting “insensitive” dependent variables that are unlikely to detect impact of the independent variable is a common practice in the library assessment literature. Originality/value In an era where bigger is better when it comes to demonstrating impact of library services, this paper argues that libraries sometimes diminish their ability to illustrate their contributions to student success by choosing large scale indicators of student success as independent variables which fail to detect the impact of library services.
Successful businesses know that customers make purchase decisions based on a complex bundle of rational and emotional factors that vary in degree and importance depending upon the context. In crowded markets where potential customers have many comparable options, it is often the emotional relationships that they have with businesses that influence where they spend their dollars. Recognizing this reality, businesses have been shifting from transacting with customers to "engaging" with them. This paper outlines the need for librarians to understand engagement more fully, and it points to guidance from the business literature on how to define and create engagement.
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