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Purpose The purpose of this paper is to describe fresh fruit consumers in Spain according to their food-related lifestyle (FRL). Design/methodology/approach A random stratified sample of 500 people, representative of the persons responsible for household food purchasing and resident in Spain, was interviewed in 2017 using a revised and adapted version of the FRL instrument (Grunert et al., 1993). Questions about fruit purchasing criteria, consumption habits and demographics were also included. Factor and cluster analysis (Ward method) yielded four segments. Findings The segments identified are: “Total indifference (TI)”, small segment with disinterest in extra-domestic and social consumption, nutrition and innovation; “Little time to cook, concerned about nutrition and extra-domestic consumption (LICNE)”, the largest consumers of fresh fruit who show interest in nutrition and health, but no interest in the price of products, convenience foods or liking cooking; “Cooks and preference for natural products (COOKNAT)”, the largest segment, with a medium-high consumption of fresh fruits, who are related to cooking at home, natural products and a concern for the price-quality ratio; and “Unconcerned (UNC)” presents the lowest fresh fruit consumption and shows the lowest interest in natural products and some indifference to the other criteria. Originality/value The information obtained in this study gives interesting new insights for the marketing strategies of the fresh fruit suppliers to Spain and the Food and Public Health Administrations.

Wireless sensor networks are widely used for monitoring different processes, including agriculture, in order to reach sustainability. One of the keys to sustainable crops is water saving. In particular, saving water is extremely important in arid and semiarid regions. In those regions, citrus trees are cultivated, and drip irrigation is used to save water. In this paper, we propose a smart irrigation system for citrus trees using a WSN. We describe the employed sensors and nodes for this proposal. Next, we present the proposed architecture and the operational algorithms for the nodes. Moreover, we designed different algorithms for fault tolerance and energy saving functionalities. The energy saving algorithm is based on the relevance of the gathered data, which is analyzed in order to consider whether the information should be forwarded or not. A TPC-based protocol is proposed to perform the communication among the nodes of our system. In addition, we present different simulations of the proposed system. Particularly, we show the consumed bandwidth and the remaining energy in the different nodes. Finally, we test different energy configurations to evaluate the network lifetime and the remaining energy when the first node depletes its energy.

Improving water efficiency in farming systems is one of the major challenges of these decades. Water scarcity due to climate change, together with the increasing demand of food, is leading experts from around the world find appropriate indicators for water-use efficiency. In this paper we propose and test different indicators for service delivery performance, productive efficiency, and economic efficiency. Since the characteristics of the studied area and the citrus cropping system in the East of Spain are particular, we include in our analysis two other variables which are key to understanding the changes in the indicators: the obtained productivity, and the applied irrigation. The indicators and these two variables are tested with the information provided by farmers of citrus orchards belonging to an irrigation community from the East of Spain. The effect of different factors, such as cultivated varieties, type of farmer (professional or non-professional), or plantations’ size, are evaluated against the productivity and irrigation performance of the evaluated orchards. The effect of excess of irrigation on the indicators is also studied with the previous factors. Finally, an artificial intelligence system is used to predict productive efficiency of an orchard, based on the size and the water supply. Among the proposed indicators, the service delivery performance indicators came out to be the least useful and might provoke overirrigation due to the lack of accuracy of the data used for its calculation. The productive and economic efficiency indicators have been useful to illustrate the remarkable effect that excess of irrigation has on water efficiency, since a reduction of 66% of productive efficiency is found for some of the analysed varieties. On other cases, a reduction of 50% in economic efficiency is detected due to the excess of irrigation. Moreover, the excess of irrigation implied higher economic efficiency in only one of the evaluated varieties.

Resumen: Este trabajo describe la actitud hacia la gastronomía local por parte de los turistas que acuden a Valencia. Para uno de cada cuatro turistas, la gastronomía tiene mucha o bastante más importancia que otros motivos (por ejemplo, el clima). Los aspectos más valorados en la imagen de ésta son la confianza de los alimentos usados, su carácter saludable, buen sabor y que sea típica de Valencia. Los diferentes aspectos considerados se pueden englobar en tres dimensiones denominadas: seguridad, comercial y tradicional/auténtica. Con ellas, se han obtenido tres segmentos. Los resultados indican el alto consumo de productos locales por parte de los turistas, así como su elevada intención de seguir consumiéndolos en su lugar de origen si estuvieran disponibles.