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There is growing concern that a global economic system fueled predominately by financial incentives may not maximize human flourishing and social welfare externalities. If so, this presents a challenge of how to get economic actors to adopt a more virtuous motivational mindset. Relying on historical, psychological, and philosophical research, we show how such a mindset can be instilled. First, we demonstrate that historically, financial self-interest has never in fact been the only guiding motive behind free markets, but that markets themselves are representations of our individual and collective moral identities. Building on this understanding, we review the research on how economic incentives crowd-out virtue-oriented concerns. We then introduce the concept of moral self-awareness (MSA); an evolving mindset informed by reflection on moral identity, namely, what one's actions say about oneself given the impacts (positive or negative) on others or society that one's action may effect. MSA comprises three fundamental aspects of virtue-oriented reasoning: pride, shame, and guilt. Finally, we offer a four-stage model anchored in systems theory, yielding ever more refined motivating strategies for maximizing human flourishing and social welfare externalities.2

Research Summary The success of skunkworks often involves nurturing an identity at odds with the parent firm, which may cause de‐identification with the firm and hamper reintegration of team members post‐project. This identity work could lead to market success but organizational failure as skunkworks' members distance themselves from the parent firm tasking the innovation. To explore the when and how of identity work throughout a skunkworks' lifecycle, we studied a skunkworks at an international consumer products company over a 35‐month research window and through post‐hoc interviews some 15 years later. Using a grounded theory approach, we documented the interplay between product (needs) and process (decisions) over the skunkworks' lifecycle, and constructed an inductive model providing important insight to the micro‐foundations of the identity‐based view of competitive advantage. Managerial Summary This study examines how identity work unfolds over time in a skunkworks team created to spur breakthrough innovation. Such teams can develop a strong sense of identity that may in part involve opposition to the parent firm. While this can motivate the team to galvanize around the task at hand, such “othering” may cause de‐identification with the parent and hamper reintegration of team members after the skunkworks is dissolved. Thus, identity work within a skunkworks can lead to both market success and organizational failure. We ground our model in a 35‐month study of an international consumer products company, documenting the interplay between product (needs) and process (decisions) over the skunkworks' lifecycle. We provide prescriptions as to how to mitigate the possibility of these negative outcomes.

Organizational impression management theory traditionally explains how firms manage threats from specific events or from campaigns orchestrated by non-competitors, such as activists or regulators, but has not attempted to explain the complex dynamics of impression management campaigns orchestrated by a firm’s competitor. To address this oversight, we analyze one of the bitterest rivalries in corporate history—the war of the currents between Thomas Edison and George Westinghouse, which ended in the triumph of Westinghouse’s alternating current over Edison’s direct current for electric power transmission. We define competitive impression management as activity by a firm or its employees that is intended to alter the perceptions of a competing firm or its offerings in the eyes of a common audience. By combining historical case study and grounded theory methods, our findings reveal that the war of the currents unfolded across distinct chronological stages dependent on the actions and reactions of others that were shaped by audiences’ information filters. We explore the implications of our theory of campaigns and their consequences, expanding the scope of impression management theory, deepening our understanding of how organizations compete, and providing fertile ground for future research on market-based campaigns.

Summary We argue that attempts to extrapolate moral motives for non‐egoistic behavior in organizational behavior often interpret results empathically or deontically, while leaving other moral motivational frames, such as the utilitarian and virtue ethical, under‐examined. We encourage the creation of experimental measures to distinguish various philosophical frames. Copyright © 2013 John Wiley & Sons, Ltd.

Extant research suggests that individuals employ traditional moral heuristics to support their observed altruistic behavior; yet findings have largely been limited to inductive extrapolation and rely on relatively few traditional frames in so doing, namely, deontology in organizational behavior and virtue theory in law and economics. Given that these and competing moral frames such as utilitarianism can manifest as identical behavior, we develop a moral framing instrument-the Philosophical Moral-Framing Measure (PMFM)-to expand and distinguish traditional frames associated and disassociated with observed altruistic behavior. The validation of our instrument based on 1015 subjects in 3 separate real stakes scenarios indicates that heuristic forms of deontology, virtue-theory, and utilitarianism are strongly related to such behavior, and that egoism is an inhibitor. It also suggests that deontic and virtue-theoretical frames may be commonly perceived as intertwined and opens the door for new research on self-abnegation, namely, a perceived moral obligation toward suffering and self-denial. These findings hold the potential to inform ongoing conversations regarding organizational citizenship and moral crowding out, namely, how financial incentives can undermine altruistic behavior.

While the construct of moqi (默契, pronounced ‘mò-chee’) is ubiquitously understood and finds itself in everyday conversations around the home and workplace in China, the theoretical development of moqi has been scarce. In this article, we expand on prior work on moqi and conceptualize moqi as a dyadic level construct that describes a situated state of shared contextualized understanding without saying a word between two counterparties. We further articulate a broader view of moqi as a dyadic communication construct that is both target-specific and situation-specific. We propose a nomological network of moqi that shows how shared contextualized understandings between counterparties are informed by several different layers, including ‘capability’ (a) a generalized proclivity to be able to form such understandings with others, and ‘contributing factors’, (b) how those understandings are formed either (i) through interactions or (ii) without them through overlaps in background characteristics or experiences, and (c) how other factors accentuate the capability and inclination to ultimately achieve moqi. We then discuss several potential consequences of moqi in organizational settings. Finally, we discuss why moqi is a powerful form of effective communication that is meaningful beyond the Chinese cultural context.