This study explored managers’ perception of the work behaviors and attitudes of Nigerian workers with reference to Nigeria’s cultural orientation and the global culture. It compared Japan, USA and Nigeria on Hofstede’s cultural dimensions, work culture and organizational outcomes. Descriptive survey design and purposive sampling technique were used in data collection. A total of 131 managers (74 males and 57 females) from manufacturing organizations in Ota, Ogun State were interviewed. The structured interview comprised of 12 statements on work attitudes and behaviors to which respondents agreed or disagreed and made remarks. Four research questions were asked and answered using frequency distribution. The result showed that greater percentage of managers perceived Nigerian workers to require close supervision, sanctions and coercion in driving compliance with organizational rules. Workers were also perceived to be motivated mostly by pay, rewards and benefits. However, only about half of the respondents agreed that Nigerian workers are self-centered and individualistic. Lastly, they perceived that given the right circumstances, Nigerian workers are highly resourceful and capable of participative decision-making and mutual responsibility. This study concluded that Nigeria as well as Japan have collectivist cultures while America has individualistic culture. Although collectivism has paid off as evinced in the successes of Japanese companies, Nigerian organizations, like many others in Africa, have been victims of acculturation with adverse consequences for organizational growth. Hence, a model of African work culture was recommended, one that should not jettison indigenous cultures, but ensure an effective blend with global best practices.
Received: 2 September 2020 / Accepted: 1 November 2020 / Published: 5 March 2021
Introduction: This study investigated the effects of exposure to television commercials and magazines on the perceived body image and self-esteem of female adolescents. Young girls are becoming increasingly aware of their body image through the image of models in advertising, and imagecentered ideals portrayed in the media. Methods: Sixty female secondary school students between the age of 12 and 16 years participated in this experimental study. The study made use of the between-subject design by dividing the sixty participants into two groups of thirty students each for experimental and control categories. This was done using the simple random sampling of odd-even method without replacement. Two validated scales were employed to measure the study variables. The Rosenberg self-esteem scale and the Franzoi's body image scale with reliability coefficients as high as 0.78 and 0.83 respectively. Results: Two hypotheses were raised and tested. Results show there is a significant difference between exposure to media and female body image (t = 21.82, df = 58, p = 0.05), and self-esteem (t = 18.59, df = 58, p = 0.05). The second hypothesis was also retained. It showed a positive and significant relationship between body image and self-esteem. Conclusion: The study revealed that media exposure has effects on body image and self-esteem of female adolescents. Concern with appearance is not just an aberration of modern western culture because every phase in history has had its own standards of what is and is not beautiful.
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