Abstract:Introduction: This study investigated the effects of exposure to television commercials and magazines on the perceived body image and self-esteem of female adolescents. Young girls are becoming increasingly aware of their body image through the image of models in advertising, and imagecentered ideals portrayed in the media. Methods: Sixty female secondary school students between the age of 12 and 16 years participated in this experimental study. The study made use of the between-subject design by dividing the … Show more
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