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How can organizations shorten the length of the new products development process? This is undoubtedly one of the key questions facing managers today. One important goal is early market entry, maximizing competitive advantage in the process. Bela Gold draws on his experience with product and process development in a wide array of industries to identify eight approaches to accelerating development. Drawing on his field research, he briefly appraises the potentials, limitations, and risks of each and then discusses implications for a more promising strategy.

Attention is given first to recent modifications in traditional patterns of vertical integration which suggest broadening the basic concept in several directions. The steel industry is then used to illustrate the variety of pressures tending to alter traditional patterns of vertical integration. After outlining a basic approach to exploring the potential effects of technological innovations on vertical integration in a variety of industries, the analysis considers the prospective effects on such integration of nine major categories of current and emerging technological developments.